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Enhancing Customer Experience atEvents - Introductions

Stephen McGowan

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Enhancing Customer Experience at Events

Session Objectives

• How can we learn from best practice – TAP and Events

Alliance?

• How can we work together in partnership, to we can provide

enhance support for our customers?

• Develop a methodology for sharing ideas and innovations

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Session plan

Introductions – Stephen (2 mins)

Events Alliance – Ian (5 mins)

TAP Enhanced Funding – Jim and Vic (5 mins)

Cast Study – (3 mins)

Facilitated Breakouts – 3 groups (15 mins)

Feedback from Breakouts (10 mins)

Plenary / Actions

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Events Alliance

Ian Houghton

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UKTI – ‘Top line’To help British companies of all sizes to grow their business through

international trade by offering expert advice and practical support through

a range of programmes

UKTI helped 29,230 customers last year which created or safeguarded

over 120,000 jobs………..

Events AllianceWorking together with Event Organisers to increase the number of UK and

overseas trade related events supported by UK Trade & Investment and

the number of UK companies reached via Events.

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Benefits of working with UKTI

Support we can offer could include:

Promotion of the event

Organise inward and outward missions

UKTI business lounge

Bulk buying seminar places for UK SME’s

Sharing of visitor research

Support of a new exhibitor zone

Attendance by UKTI officials

Hosting networking opportunities

Possible provision of Ministers/keynote speakers

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Benefits for UKTI

Accessing UK businesses through our participation at exhibitions & events

Increase our service deliveries

Improved intelligence on UK SME’s

Interaction with visitors

Improved awareness of UKTI’s services

Improved data from event organisers

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What will success look like?

More companies exporting

Increased UKTI core and non-core annual events list

Enhanced UKTI and Event Organiser support

Strengthened relationships between Event Organisers and UKTI

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How we’ve helped“...this event has been a very valuable experience. The Commercial

Officers were invaluable in giving insights into their respective markets.”

“...an excellent event and the presence of the UKTI Officers helped us to

make practical decisions that should further our business aims.”

“Tremendously helpful before, especially the briefing session. I felt I knew

everything I needed to know before the event.”

International representatives including 5 international buyers from 3

markets and 22 Commercial Officers from 22 markets participated as part

of the UKTI International Delegation.

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Contact Information

Ian Houghton : 020 7215 8686 ian.houghton@ukti.gsi.gov.uk

Jacqueline Rossi: 0141 228 3650

jacqueline.rossi@ukti.gsi.gov.uk

Laverne Levick: 0114 2075165

laverne.levick@bis.gsi.gov.uk

www.ukti.gov.uk

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Tradeshow Access ProgrammeEnhanced Funding

Jim Drummond & Vic O’Hanlon

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TAP Enhanced Funding

-TAP enhanced funding currently provides more than half TAP service deliveries.

-Enhanced funding can offer good flexibility in how we provide support.

- But company feedback indicates that we need to focus more on ensuring that companies benefiting from enhanced funding recognise that they have been provided with significant help.

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Examples of what has worked well

- Preparatory seminars for exhibitors

- Using event organisers’ partnering/networking services.

- Enhanced UK presence on organisers’ website.

- UK insert for organisers’ event catalogue.

- UK items in show publications.

- Enhanced signage at event to show where UK group can be found

- Subsidising a shared stand for non-grant exhibitors.

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How can we raise the bar?

Any ATO lessons learned so far?

-Where do companies really feel the benefit?

-Any activities we should steer clear from (companies unlikely to be impressed by benefits)?

- Anything that might be developed from the Events Alliance activity so far?

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Events Alliance Case Studies

Glee and i2i (via handout)

Ian Houghton

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Events AllianceCase Study: International Buyers’ Centre at Glee

Federation of Garden & Leisure Manufactures

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…worked with the Federation to deliver results

• UKTI support enabled organisers to enhance the area and scale-up facilities

• In excellent business facility UKTI’s services to UK exporters “dovetailed with Gardenex and PetQuip’s specific sector expertise” to produce “extremely positive” results (Amanda Sizer Barrett, Gardenex)

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In Association, Mutually Reinforcing

• UKTI support enabled the Federation raise the profile of the International Buyers’ Centre • Event also generated interest in UKTI’s international and inward investment services

Looking Ahead

• There’s a longer lead time for next year’s event, thus greater scope for collaborating on extra promotional opportunities in the export programme

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Breakout Sessions

Group 1 – How Events Alliance can support Trade Challenge Partners & members?

Group 2 – How Trade Challenge Partners can support Events Alliance?

Group 3 – In what additional ways can we work with Event Organisers to assist our customers?

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Thank you for taking part today

Breakout Groups

Group 1 – How Events Alliance can support Trade Challenge Partners & members?

Group 2 – How Trade Challenge Partners can support Events Alliance?

Group 3 – In what additional ways can we work with Event Organisers to assist our customers?

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Thank you for taking part today