Year 11 GCSE Business
Lesson One Mrs Gutteridge
Welcome Back - Year 11 FocusA) Unit 3 Building a Business = 50% exam
2015B) Reinforcing Learning from Unit 1 Intr to
Small Businesses = 25% exam 2015C) Unit 2 Controlled Assessment = 25% start
end Sept/Oct 2014D) Unit 5 Introduction to Economics = 50%
exam 2015
GCSE Business (Economics)
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Business Educator
3.1 Marketing Objectives1.Understand the meaning of the term Marketing2. Understand the difference between primary
and secondary research with examples3.Understand how to collect and interpret
quantitative and qualitative research data to help decide on issues such as an appropriate marketing mix
Unit 3 – Building a Business
1. What does Business Success Look Like? How do we know a Business is Successful?
2. List ways information that could help a business be successful 3. Identify ways a business can access this information 4. Discuss the barriers to Business Success
Read Pages 8-13Copy down the Keywords/Meanings
Over to You Questions – In pairs Test Yourself REVISION WORKBOOK PAGE 39-40
Activity
Create a ppt or leaflet about Market Research include:
What is Marketing? Explain Different types of Market Research –
primary and secondary with examples Research Quantitative and Qualitative
Information with examples of why each type of information important
Add images and use attractive layout
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Homework
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