Year 11 GCSE Business

Lesson One Mrs Gutteridge

Welcome Back - Year 11 FocusA) Unit 3 Building a Business = 50% exam

2015B) Reinforcing Learning from Unit 1 Intr to

Small Businesses = 25% exam 2015C) Unit 2 Controlled Assessment = 25% start

end Sept/Oct 2014D) Unit 5 Introduction to Economics = 50%

exam 2015

GCSE Business (Economics)

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All Resources/Lesson Materials etc on this website

Selection of Text Books Available to buy from £1.99 each Revision Guide/Workbooks

Business Educator

3.1 Marketing Objectives1.Understand the meaning of the term Marketing2. Understand the difference between primary

and secondary research with examples3.Understand how to collect and interpret

quantitative and qualitative research data to help decide on issues such as an appropriate marketing mix

Unit 3 – Building a Business

1. What does Business Success Look Like? How do we know a Business is Successful?

2. List ways information that could help a business be successful 3. Identify ways a business can access this information 4. Discuss the barriers to Business Success

Read Pages 8-13Copy down the Keywords/Meanings

Over to You Questions – In pairs Test Yourself REVISION WORKBOOK PAGE 39-40

Activity

Create a ppt or leaflet about Market Research include:

What is Marketing? Explain Different types of Market Research –

primary and secondary with examples Research Quantitative and Qualitative

Information with examples of why each type of information important

Add images and use attractive layout

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Homework