Making Your WordPress
Website Easier to Find
WordPress Plug-ins for SEO
Jami Broom, Internet Marketing StrategistClicks Internet Marketing – www.clickstomysite.com
Presented by Jami Broom & Andy Weigel
Clicks Internet Marketing – www.clickstomysite.com
Pittsburgh SEO Meet-up Group –http://www.meetup.com/pittsburgh-seo-group
Twitter - @jamilbroom
Twitter - @jamilbroomTwitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• WordPress.org • Using WordPress as a CMS
• SEO – What is That?
• Keywords – Why are they important?• Keyword Analysis Tools• Keywords & Good Content• Using Analytics
SEO WordPress Plug-ins
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• Using Analytics
• Google’s Guides & Webmaster Tools
• Installing & activating plug-ins
• Essential SEO Plug-ins
Twitter - @jamilbroom
•Free Content Management
System, similar to Joomla,
Drupal
•Can manage both your
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
website AND your blog
•Templates/Themes
•Widgets
•PLUG-INS
•Must have your own domain
& a host for your website,
unlike WordPress.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress as a CMS
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Keywords & Being FoundSearch Engine Optimization
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the volume and quality
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹
Twitter - @jamilbroom
Search Engine Optimization:
A way of improving communications with search engines, so that they can
Search Engine Optimization
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
with search engines, so that they can better communicate with your customers/readers/clients
Twitter - @jamilbroom
Search Engine Optimization
Your Business or
Website/Blog
Search Engines Readers,
Customers,
Clients, Members
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Resources to learn more about SEO:
Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools.
Search Engine Optimization
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Starter Guide, use Google Webmaster Tools.
Other Resources: seobook.com, seomoz.com
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/Bing Webmaster Tools - www.bing.com/webmaster
Google SEO Starter Guide –http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
Twitter - @jamilbroom
A few “Search-ability” issues:
•Robots.txt•404 pages
Search Engine Optimization
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
•404 pages•301 redirects•URL structure/Permalinks•XML Sitemaps
Keywords & Being Found
Why use keywords?
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• Allows search engines to know what your website or blog post is about, so they can pull up your website during a search
• Allows readers/customers to find you better• Provides better navigation
Twitter - @jamilbroom
Keywords & Being Found
Where do keywords go?
• Title tags/Meta tags• Anchor text
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• Anchor text• Headings• Content• URLs/Permalinks• Alt tags• Categories (blogs)• Tags (blogs)
Twitter - @jamilbroom
Keywords & Being Found
Keywords vs. Good Content
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
1. Content needs to impact its intended audience – PEOPLE, not search engines
2. If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website
Twitter - @jamilbroom
Keywords & Being FoundKeywords & Being Found
Use Analytics to Track Keywords
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Keywords
Google Analytics is
free to place on your
website.
Twitter - @jamilbroom
Keywords & Being Found
Some keyword phrases might be more competitive
Use Keyword Suggestion Tools
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet.
Twitter - @jamilbroom
Keywords & Being Found
•Sales/Purchases•Blog Comments•Sign-ups
The Point? –To get conversions
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
•Sign-ups•Members•Volunteers•Donations
Twitter - @jamilbroom
Permalinks
Custom Permalinks
- Control over the names of your URLs for posts and pages
Instead of:
http://yourdomain.com/p?=262
Use:
http://yourdomain.com/yourposttitle
http://yourdomain.com/yourproductname
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
posts and pages
-Use valuable keywords
Twitter - @jamilbroom
http://yourdomain.com/yourproductname
http://yourdomain.com/yourkeyword
Permalinks
Custom Permalinks
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Permalinks
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Permalinks
Ranks #1 for
PPC
Advertising
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Advertising
Pittsburgh
WordPress Plug-ins
Installing & Activating Plug-ins
An extension of the
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
An extension of the
WordPress software.
Thousands of Plug-ins!
WordPress Plug-ins
Installing & Activating Plug-ins
Step 1: Click on Add New
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Step 1: Click on Add New
WordPress Plug-ins
Installing & Activating Plug-ins
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Step 2: Search for
a plug-in to install.
WordPress Plug-ins
Installing & Activating Plug-ins
Step 3: Press
Install
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-ins
Installing & Activating Plug-ins
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Step 4: Activate
WordPress Plug-ins
All-in-One SEO Pack•Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML.•Each Title Tag & Meta Description should be unique to each page of a website.
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-ins
Google Analyticatorhttp://wordpress.org/extend/plugins/google-analyticator/
Features
•Google Analyticator supports the following features: Standard Google Analytics tracking support•NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
visitors, a summary of site usage, the top pages, the top referrers, and the top searches•Provides a widget that can be used to display visitor stat information on the front-end•External link tracking of all links on the page, including links not managed by WordPress•Download link tracking•Support for event tracking with outbound links / downloads instead of the old pageviewtracking method•Support for hiding Administrator visits without affecting Google Analytics' site overlay feature•Support for any advanced tracking code Google provides•Easily installable only requiring the user knows their UID•Allows code to be placed in the footer to ensure faster load times•Complete control over options; disable any feature if needed•Supports localization - get the settings page in your language of choice
Source: http://plugins.spiralwebconsulting.com/analyticator.html
Twitter - @jamilbroom
WordPress Plug-ins
Meta Robotshttp://wordpress.org/extend/plugins/robots-meta/
•Allows you to show search engines the pages you want
them to see, and HIDE pages you don’t want them to see.
•Easiest Way to Use a Robot tags with WordPress
•Complies with Google Webmaster Tools & Yahoo! Site
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
•Complies with Google Webmaster Tools & Yahoo! Site
Explorer
•Allows easy placement of “no-follow” tags
•Edit .htaccess file
•Verify Google, MSN, Yahoo! Webmaster Tools meta data
•Many other spectacular features
Twitter - @jamilbroom
WordPress Plug-ins
Meta Robots
http://wordpress.org/extend/plugins/robots-meta/
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-insMeta Robots
http://wordpress.org/extend/plugins/robots-meta/
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-ins
Redirectionhttp://wordpress.org/extend/plugins/redirection/
•Manage all your 301 redirects
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-ins
Redirectionhttp://wordpress.org/extend/plugins/redirection/
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-ins
Redirectionhttp://wordpress.org/extend/plugins/redirection/
Features include:•Supports both WordPress-based and Apache-based redirections•404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects•RSS feed for 404 errors
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
•RSS feed for 404 errors•Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website.•Full logs for all redirected URLs•Create redirections based upon a URL, browser, referring site, or login status•Automatically add a 301 redirection when a post's URL changes•Full regular expression support•Fully localized•Export all redirections to CSV, XML, or Apache .htaccess files•Import Apache .htacces files
Source: http://urbangiraffe.com/plugins/redirection/
WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/
*This plugin generates a XML-Sitemap compliant sitemap of your
WordPress blog and/or website.
Every time you create a new post or page, the sitemap is updated
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
and submitted to several major search engines. This format is
supported by Ask.com, Google, YAHOO and MSN Search.
WordPress Plug-ins
Google XML SiteMaps
http://wordpress.org/e
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
http://wordpress.org/extend/plugins/google-sitemap-generator
Twitter - @jamilbroom
WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/
Features:•Available for all WordPress versions since 1.5
•No PHP skills or file changes needed
•Generates automatically a sitemap for all types of WordPress pages
•Calculates a priority for each post, based on the number of comments
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
•Calculates a priority for each post, based on the number of comments
•Notifies Ask.com, Google, Bing and YAHOO about changes via ping
•Includes a WordPress filter for other plugins which can add their
pages to the sitemap
•Generates a static XML file as well as a zipped version
*Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
WordPress Plug-ins
•Automatically adds alt and title attributes to all your images.
•Improves traffic from search results and makes them
W3C/xHTML valid as well.
SEO Friendly Imageshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
WordPress Plug-insNofollow Case by Casehttp://wordpress.org/extend/plugins/nofollow-case-by-case/
Plugin Features:•Strip nofollow from comment links, comment author links, pingbacks and
trackbacks (default).
•Selectively apply nofollow to any comment link you do not like to support.
•Selectively apply nofollow to any comment author link you do not like to
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
•Selectively apply nofollow to any comment author link you do not like to
support.
•If you like to open your comment links in a new window you can.
•As long as you do nothing Nofollow Case by Case automatically strips
nofollow from all your comment links and comment author links.
WordPress Plug-ins
Nofollow Case by CaseHow does it work?
Simply add /dontfollow to any comment link you do not like and
it will automatically become a nofollow link.
That`s it!
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
That`s it!
WordPress Plug-ins
Platinum SEO Packhttp://wordpress.org/extend/plugins/platinum-seo-pack/
•Automatic 301 redirects for any permalink changes
• Canonical URLs
• Optimized Post and Page Titles for search engines
• Generates all SEO relevant META tags automatically
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
• Generates all SEO relevant META tags automatically
• Option to specify meta description and meta keywords tag for
categories and tag pages.
•Compatible with most other plugins, like Auto Meta, Ultimate Tag
Warrior and others. However you may have to disable All in One
SEO pack
•Other Options
Twitter - @jamilbroom
WordPress Plug-ins
SEO Smart Linkshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
SEO Smart Links can automatically link keywords and phrases
in your posts and comments with corresponding posts, pages,
categories and tags on your blog.
Further SEO Smart links allows you to set up your own
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Twitter - @jamilbroom
Further SEO Smart links allows you to set up your own
keywords and set of matching URLs.
Finally SEO Smart links allows you to set nofollow attribute and
open links in new window.
Everything happens completely transparent, and you can edit
the options from the administration settings panel.
Resources:
SEO Tutorials:
•SEO Book - www.seobook.com•SEOMoz - www.seomoz.com•Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com•Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
SEO & WordPress:
•Pumping Up Wordpress for SEO -
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
•Pumping Up Wordpress for SEO -http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/•Vladimir Prelovac’s Newbie Guide to WordPress SEO -http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog•20 of the Best SEO Plug-ins for WordPresshttp://mashable.com/2009/03/20/wordpress-seo-plugins/•The Definitive Guide To Higher Rankings For Your Bloghttp://yoast.com/articles/wordpress-seo/•SEO Plugins for Wordpresshttp://www.wolf-howl.com/seo-plugins-wordpress/•Wordpress SEO: How to Choose a Permalink Structurehttp://www.wolf-howl.com/seo/url-configuration-wordpress/
Twitter - @jamilbroom
Clicks Internet Marketing
The best customer is already searching for your product or service.
Let's make sure they find you.
Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com
Let's make sure they find you.
www.ClicksInternetMarketing.com412-250-7237
Twitter - @jamilbroom
Twitter - @jamilbroom
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