Search engine & seo services

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Search Engine & SEO

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Agenda

• What is a Search Engine?

• Examples of popular Search Engines

• Why is Search Engine marketing important?

• Steps to developing a good SEO strategy

• Basic tips for optimization



What is a Search Engine?

A web search engine is a software system that is designed to search for

information on the World Wide Web. Search engines are the indexed systems of

millions of websites and their pages. Based on the keyword, the search results

are generally presented to end users while searching for their keyword phrases.

• Common Characteristics:

• Spider, Indexer, Database, Algorithm

• Find matching documents & web pages and display

them according to relevance

• Frequent updates to documents by search engins

and their algorithm to present best match

• “t i e to p odu e ette , o e ele a t esults than competitors



Popular Search Engines Examples



How Do Search Engines Work?

• Search engines write their spider & crawlers to search the web to find new documents

(web pages, docs, xls etc) by following hyperlinks from websites

• Search engines indexes the text content in these documents by adding it to their

databases

• Search engines keep updating these documents in their database by periodically

updating these content

• When a user searches for some keyword or phrase, search engines search their own

databases to find related documents which are already indexed

• Since there are thousands of documents for same keywords, search engines rank the

resulting documents using their mathematical algorithm depending on various factors

• Based on the algorithm, the best ranked documents get listed in the search result



Organic Results

Organic results a e gathe ed sea h e gi es’ e a le s a d a ked a o di g to relevance to the search terms. This relevance is calculated by criteria such as extent of

keyword match and number of sites linking to that website. It is much more valuable to

be listed highly in the organic results than in the PPC advertisements.



Why is Search Engine Marketing

important?

• 85% of all traffic on the internet is referred by organic results from search engines

• 90% of all use s do ’t go e o d 5 pages

• Cost-effective advertising

• Clear and measurable ROI

• Operates under this assumption:

More (relevant) traffic + Good Conversions Rate = More Sales/Leads



Get E lectr i f ied & Ready to Lead



Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers.



Search Engine Optimization



What is Search Engine

Optimization?

• SEO = Search Engine Optimization

– Refe s to the p o ess of opti izi g ou e site fo sea h engines in order to get your website ranked higher in the targeted

keywords or phrases

– Mainly divided in to two components: on-page and off-page



Organic Results

Benefits of being listed in organic results:

• No ost ‐ orga i results are listed ased o the sear h e gi e’s easure of your relevance and ualit , ot ou ad e tisi g dolla s, so ou do ’t pa a ta pe li k

• Get ore traffi ‐ ost people li k the orga i sear h results, ot the paid advertisements

• Get isitors ith a higher edu atio ‐ resear h sho s those ho li k o orga i sear h results more often have a higher level of education

• Lo ger lasti g ra k a d traffi ‐ sear h e gi es re ord your ra ki g history, helpi g you rank highly in the future, and they only reevaluate your rank every few weeks or months,

allowing you to maintain your rank longer



Marketing Tool of Today’s Times



SEO Tips for Marketing

• On Page SEO – It’s e uall i po ta t to k o how search engines see your website

• Off Page SEO – Who is referring / voting for

your website in records of search engines



SEO Tips for Marketing

• Blog / PR – Bring in right audience & search engines more frequently

• Lead Capture – Increase your conversion with targeted counter forms

• Analysis - Tracking visitors, leads, and sales against your schedule of marketing activities shows you the effectiveness of each activity.



A Good SEO strategy:

• Research desirable keywords and search phrases

• Identify search phrases to target (should be relevant to business/market, obtainable and profitable)

• Study competitor websites to understand how they are performing optimization

• Opti ize e site’s HTML ode fo app op iate ke o d de sit , title tag opti izatio , internal linking structure, headings and subheadings, etc.

• Good quality content for both search engines and actual website visitors

• Implement a quality & themed link building campaign

• Off-Page optimization with PR Distribution, Social Bookmarking, Blog / Forums etc

• Constant monitoring of rankings for targeted search terms



Experienced & Trusted

Kenovate Solutions is your partner to grow your venture to the next level. We help

you get more website visitors, convert more visitors to leads, turn more leads into

customers and analyze your traffic for more targeted benefits.

From strategy review and development to

hands-on implementation, we help you

achieve long-term growth.

www.kenovate.com

Search engine & seo services

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