WordPressPlug-ins for SEO - Clicks Internet Marketing · Search Engine OptimizationKeywords & Being...

Making Your WordPress

Website Easier to Find

WordPress Plug-ins for SEO

Jami Broom, Internet Marketing StrategistClicks Internet Marketing – www.clickstomysite.com

Presented by Jami Broom & Andy Weigel

Clicks Internet Marketing – www.clickstomysite.com

Pittsburgh SEO Meet-up Group –http://www.meetup.com/pittsburgh-seo-group

Twitter - @jamilbroom

Twitter - @jamilbroomTwitter - @jamilbroom

Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

• WordPress.org • Using WordPress as a CMS

• SEO – What is That?

• Keywords – Why are they important?• Keyword Analysis Tools• Keywords & Good Content• Using Analytics

SEO WordPress Plug-ins


• Using Analytics

• Google’s Guides & Webmaster Tools

• Installing & activating plug-ins

• Essential SEO Plug-ins


•Free Content Management

System, similar to Joomla,

Drupal

•Can manage both your


website AND your blog

•Templates/Themes

•Widgets

•PLUG-INS

•Must have your own domain

& a host for your website,

unlike WordPress.com


WordPress as a CMS



Keywords & Being FoundSearch Engine Optimization

Search Engine Optimization – SEO

Search engine optimization (SEO) is the process of improving the volume and quality


process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹


Search Engine Optimization:

A way of improving communications with search engines, so that they can

Search Engine Optimization


with search engines, so that they can better communicate with your customers/readers/clients



Your Business or

Website/Blog

Search Engines Readers,

Customers,

Clients, Members



Resources to learn more about SEO:

Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools.



Starter Guide, use Google Webmaster Tools.

Other Resources: seobook.com, seomoz.com

Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/Bing Webmaster Tools - www.bing.com/webmaster

Google SEO Starter Guide –http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html


A few “Search-ability” issues:

•Robots.txt•404 pages




•404 pages•301 redirects•URL structure/Permalinks•XML Sitemaps

Keywords & Being Found

Why use keywords?


• Allows search engines to know what your website or blog post is about, so they can pull up your website during a search

• Allows readers/customers to find you better• Provides better navigation



Where do keywords go?

• Title tags/Meta tags• Anchor text


• Anchor text• Headings• Content• URLs/Permalinks• Alt tags• Categories (blogs)• Tags (blogs)



Keywords vs. Good Content


1. Content needs to impact its intended audience – PEOPLE, not search engines

2. If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website


Keywords & Being FoundKeywords & Being Found

Use Analytics to Track Keywords


Keywords

Google Analytics is

free to place on your

website.



Some keyword phrases might be more competitive

Use Keyword Suggestion Tools


more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet.



•Sales/Purchases•Blog Comments•Sign-ups

The Point? –To get conversions


•Sign-ups•Members•Volunteers•Donations


Permalinks

Custom Permalinks

- Control over the names of your URLs for posts and pages

Instead of:

http://yourdomain.com/p?=262

Use:

http://yourdomain.com/yourposttitle

http://yourdomain.com/yourproductname


posts and pages

-Use valuable keywords


http://yourdomain.com/yourproductname

http://yourdomain.com/yourkeyword

Permalinks

Custom Permalinks



Permalinks



Permalinks

Ranks #1 for

PPC

Advertising



Advertising

Pittsburgh

WordPress Plug-ins

Installing & Activating Plug-ins

An extension of the



An extension of the

WordPress software.

Thousands of Plug-ins!

WordPress Plug-ins


Step 1: Click on Add New



Step 1: Click on Add New

WordPress Plug-ins




Step 2: Search for

a plug-in to install.

WordPress Plug-ins


Step 3: Press

Install



WordPress Plug-ins




Step 4: Activate

WordPress Plug-ins

All-in-One SEO Pack•Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML.•Each Title Tag & Meta Description should be unique to each page of a website.



WordPress Plug-ins

Google Analyticatorhttp://wordpress.org/extend/plugins/google-analyticator/

Features

•Google Analyticator supports the following features: Standard Google Analytics tracking support•NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches


visitors, a summary of site usage, the top pages, the top referrers, and the top searches•Provides a widget that can be used to display visitor stat information on the front-end•External link tracking of all links on the page, including links not managed by WordPress•Download link tracking•Support for event tracking with outbound links / downloads instead of the old pageviewtracking method•Support for hiding Administrator visits without affecting Google Analytics' site overlay feature•Support for any advanced tracking code Google provides•Easily installable only requiring the user knows their UID•Allows code to be placed in the footer to ensure faster load times•Complete control over options; disable any feature if needed•Supports localization - get the settings page in your language of choice

Source: http://plugins.spiralwebconsulting.com/analyticator.html


WordPress Plug-ins

Meta Robotshttp://wordpress.org/extend/plugins/robots-meta/

•Allows you to show search engines the pages you want

them to see, and HIDE pages you don’t want them to see.

•Easiest Way to Use a Robot tags with WordPress

•Complies with Google Webmaster Tools & Yahoo! Site


•Complies with Google Webmaster Tools & Yahoo! Site

Explorer

•Allows easy placement of “no-follow” tags

•Edit .htaccess file

•Verify Google, MSN, Yahoo! Webmaster Tools meta data

•Many other spectacular features


WordPress Plug-ins

Meta Robots

http://wordpress.org/extend/plugins/robots-meta/



WordPress Plug-insMeta Robots

http://wordpress.org/extend/plugins/robots-meta/



WordPress Plug-ins

Redirectionhttp://wordpress.org/extend/plugins/redirection/

•Manage all your 301 redirects



WordPress Plug-ins




WordPress Plug-ins


Features include:•Supports both WordPress-based and Apache-based redirections•404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects•RSS feed for 404 errors



•RSS feed for 404 errors•Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website.•Full logs for all redirected URLs•Create redirections based upon a URL, browser, referring site, or login status•Automatically add a 301 redirection when a post's URL changes•Full regular expression support•Fully localized•Export all redirections to CSV, XML, or Apache .htaccess files•Import Apache .htacces files

Source: http://urbangiraffe.com/plugins/redirection/

WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/

*This plugin generates a XML-Sitemap compliant sitemap of your

WordPress blog and/or website.

Every time you create a new post or page, the sitemap is updated



and submitted to several major search engines. This format is

supported by Ask.com, Google, YAHOO and MSN Search.

WordPress Plug-ins

Google XML SiteMaps

http://wordpress.org/e


http://wordpress.org/extend/plugins/google-sitemap-generator


WordPress Plug-insGoogle XML SiteMapshttp://wordpress.org/extend/plugins/google-sitemap-generator/

Features:•Available for all WordPress versions since 1.5

•No PHP skills or file changes needed

•Generates automatically a sitemap for all types of WordPress pages

•Calculates a priority for each post, based on the number of comments



•Calculates a priority for each post, based on the number of comments

•Notifies Ask.com, Google, Bing and YAHOO about changes via ping

•Includes a WordPress filter for other plugins which can add their

pages to the sitemap

•Generates a static XML file as well as a zipped version

*Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/

WordPress Plug-ins

•Automatically adds alt and title attributes to all your images.

•Improves traffic from search results and makes them

W3C/xHTML valid as well.

SEO Friendly Imageshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images



WordPress Plug-insNofollow Case by Casehttp://wordpress.org/extend/plugins/nofollow-case-by-case/

Plugin Features:•Strip nofollow from comment links, comment author links, pingbacks and

trackbacks (default).

•Selectively apply nofollow to any comment link you do not like to support.

•Selectively apply nofollow to any comment author link you do not like to



•Selectively apply nofollow to any comment author link you do not like to

support.

•If you like to open your comment links in a new window you can.

•As long as you do nothing Nofollow Case by Case automatically strips

nofollow from all your comment links and comment author links.

WordPress Plug-ins

Nofollow Case by CaseHow does it work?

Simply add /dontfollow to any comment link you do not like and

it will automatically become a nofollow link.

That`s it!



That`s it!

WordPress Plug-ins

Platinum SEO Packhttp://wordpress.org/extend/plugins/platinum-seo-pack/

•Automatic 301 redirects for any permalink changes

• Canonical URLs

• Optimized Post and Page Titles for search engines

• Generates all SEO relevant META tags automatically


• Generates all SEO relevant META tags automatically

• Option to specify meta description and meta keywords tag for

categories and tag pages.

•Compatible with most other plugins, like Auto Meta, Ultimate Tag

Warrior and others. However you may have to disable All in One

SEO pack

•Other Options


WordPress Plug-ins

SEO Smart Linkshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links

SEO Smart Links can automatically link keywords and phrases

in your posts and comments with corresponding posts, pages,

categories and tags on your blog.

Further SEO Smart links allows you to set up your own



Further SEO Smart links allows you to set up your own

keywords and set of matching URLs.

Finally SEO Smart links allows you to set nofollow attribute and

open links in new window.

Everything happens completely transparent, and you can edit

the options from the administration settings panel.

Resources:

SEO Tutorials:

•SEO Book - www.seobook.com•SEOMoz - www.seomoz.com•Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com•Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group

SEO & WordPress:

•Pumping Up Wordpress for SEO -


•Pumping Up Wordpress for SEO -http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/•Vladimir Prelovac’s Newbie Guide to WordPress SEO -http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog•20 of the Best SEO Plug-ins for WordPresshttp://mashable.com/2009/03/20/wordpress-seo-plugins/•The Definitive Guide To Higher Rankings For Your Bloghttp://yoast.com/articles/wordpress-seo/•SEO Plugins for Wordpresshttp://www.wolf-howl.com/seo-plugins-wordpress/•Wordpress SEO: How to Choose a Permalink Structurehttp://www.wolf-howl.com/seo/url-configuration-wordpress/


Clicks Internet Marketing

The best customer is already searching for your product or service.

Let's make sure they find you.


Let's make sure they find you.

www.ClicksInternetMarketing.com412-250-7237

[email protected]



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