1. VDIS10017 The Consumer and the Designerstudents guide to
studying this subjectThis subject will be delivered byProf Ron
Newman a practicingdesigner who has been teachingdesign for twenty
years
2. Welcome to VDIS10017 the Consumer and theDesigner. No doubt
you have arrived at this presentationvia our online Campus (the
left hand image above) and somy aim is to now lead you through our
expectations for thissubject and the term of study.
3. Each lecture will be in two parts, a short Video
explanationand a longer text lecture in the form of a slide show.
Viewthem both, consider their contents and then enter theforum,
take part in the discussions, and make commentsand watch and be
involved as the discourse flows.
4. On the left hand side of the screen are menus that will
takeyou to different aspects of the class and they are
selfexplanatory; lectures, assessment tasks, subject outlinesand so
on. The forum is the place where you will finddiscussions about the
various projects, tasks and ideas andI encourage you to always
subscribe to the threads andbecome involved in the
conversations.
5. Flying Over Las VegasStephano MarzanoAnd overview of
consumer behaviourA lecture by Professor Ron Newman
6. The first lecture in this subject; Flying over Las
Vegasfocuses on the role of the designer in the community andwhat
drives consumer behaviour in the market place. Wewill review a
conference paper presented in 1993 byStephano Marzano, which deeply
influenced the waydesigners viewed their role.
7. As I said earlier you will also be able to access the
subjectoutline and it contains the week by week guide that
alertsyou to our expectations of your research, enquiry,assessment
tasks, design projects, essays, presentationsand so on.... Download
this document and use it as yourconstant companion guiding as to
what is expected of you.
8. Each week there will be minor and major tasks to
becomeinvolved in and my recommendation is that you always planto
spend some hours working within the subject andengaging in the
tasks and the discussions. We at Virtu willkeep the load sensible,
but remember that the week byweek tasks are designed to progress
your learning at anunderstandable rate.
9. The second lecture will talk about motivation, as well
asintrinsic and extrinsic influences on our behavior: why dowe
respond the way we do to the design ofgoods, communications and
services. The lecture willexplore the thought processes behind our
decision makingprocesses as consumers.
10. Two images with motivational value will be shown duringthe
lecture and a mini project will be set where studentsare asked to
find an image they believe is motivating andto use that image along
with a maximum of eight words tocreate a motivational poster. This
mini project is due atthe end of week 3.
11. The third lecture will talk about Consumer Research andthe
Design Process and will inform students about theissues inherent in
consumer research and how theseissues are addressed by
professionals in the research anddesign disciplines.
12. In week 4 the first assessment task is due and the
secondtask will be posted and discussed. This second projectwill
focus on a case study on IKEA furniture consideringtheir unique
selling points and brand equity.
13. Marketing Concepts the fourth lecture of VDIS10017
theConsumer and the Designer. This lecture will examineMarketing
theories as they apply to designers. It isimportant that designers
understand these theories andpractices because in the most part
designers are workingdirectly with or for marketing
professionals.
14. And finally the fifth lecture will talk about Emergent
DesignMethodologies and Ideas. I will talk about the earliest of
thedesign practitioners and about what they thought, throughto more
recent thinking and tender some of my own ideasof where we will go
in the future. Consider this lecture asyou understand how to
undertake the last project, bringingideas such as Parkour to a
community.