Cassandra Flynn
Two Themes of Traction
Real Users VS Customers
“Traction Trumps
Everything”
Step 1
Brainstorm
Step 2
RANK
Step 3
Step 4
Step 5
50% ON TRACTION
50% ON PRODUCT
Phase 1
Phase 3
NOW USE TO YOUR ADVANTAGE
Flat Head Strategy
Long Tailed Strategy
Don’t Forget
Link
Worthy
Content
INBOUND
AVOID
BLACK HAT TACTICS
Can you build one now?
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