Cassandra Flynn

Two Themes of Traction

Real Users VS Customers

“Traction Trumps

Everything”

Step 1

Brainstorm

Step 2

RANK

Step 3

Step 4

Step 5

50% ON TRACTION

50% ON PRODUCT

Phase 1

Phase 3

NOW USE TO YOUR ADVANTAGE

Flat Head Strategy

Long Tailed Strategy

Don’t Forget

Link

Worthy

Content

INBOUND

AVOID

BLACK HAT TACTICS

Can you build one now?