Download - Top 5 Social Media ROI Mistakes

SOCIAL MEDIA ROI

TOP 5 MISTAKES WHICH YOU CAN AVOID !

Actionable Social Intelligence

http://www.voziq.com/?utm_source=Slideshare&utm_medium=5-ROI-Mistakes&utm_campaign=Slideshare

© Copyright VOZIQ, 2014 WWW.VOZIQ.COM

•  Built from ground-up with a focus on operationalizing social business intelligence for high ROI

•  Brings excellence in technology, solutions, and services

•  VOZIQ Analytics Team •  Broad industry experience with successful track record &

award winning implementations for fortune 100 enterprises

•  Six-sigma black belts with expertise in data science and business analytics to ensure quick time to value

•  Expertise in change management & delivering high ROI


ROI IS IMPORTANT


Percentage of Marketers Who Don’t Think They Have an Ability to Measure ROI

Social Media Marke-ng Industry Report, 2014.

h>p://goo.gl/rO7NSU

63%

http://goo.gl/rO7NSU

© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 5

Percentage of CMOs Who Believe They Will Tie Social Media Efforts to ROI This Year

DreamGrow Digital

h>p://goo.gl/jZzCfn

74%

http://goo.gl/jZzCfn

© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 6

BUT…


Top 5 Mistakes


Mistake 1 No Social Media ROI Strategy

Read - The top 3 ingredients of a perfect social media strategy http://goo.gl/na92SP

http://www.voziq.com/social-media-roi/top-3-ingredients-of-a-perfect-social-media-strategy/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content


ROI and measurement as an afterthought Read - Sound Social Media Strategy Starts With Listening http://goo.gl/WW8DeO

Mistake 2

$ ? % =

http://www.voziq.com/customer_satisfaction/a-sound-social-media-strategy-starts-with-listening/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content


Wrong Social Media Metrics

Read - Why Right Metrics Matter in Social Media Marketing? http://goo.gl/3NArn2

Mistake 3

http://www.voziq.com/social-media-roi/right-metrics-matter/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content


Ignoring Importance of Business Value

Read - The 3 Cs Solution for Your Marketing Success http://goo.gl/3RMGBc

Mistake 4

http://www.voziq.com/social-media-roi/3-cs-solution-for-marketing-success/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content


Acting in Silos

Tip - Break Down Functional Silos As Well As Data Silos that Exist Within Companies

Mistake 5


•  Numbers may lie. Don’t underestimate the value of qualitative research.

Read http://goo.gl/O64MUt

•  Your Way to a Consistent Social Media ROI in

2014 Read http://goo.gl/S0jOii

•  How VOZIQ Delivers Real Business Value? Read http://goo.gl/TYiY7b

Some Ressources

http://www.voziq.com/social-media-analytics/qualitative-market-research-and-social-media-analytics/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content

http://www.voziq.com/social-media-roi/your-way-to-a-consistent-social-media-roi-in-2014/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content

http://www.voziq.com/social-media-roi/how-voziq-delivers-real-business-value/?utm_source=Slideshare&utm_medium=PPT&utm_content=5-ROI-Mistakes&utm_campaign=Content

Sample VOZIQ Reports to Operationalize Social Intelligence & Drive ROI

•  Sentiment by topic for strategic decision making

•  Competitive benchmarking with industry peers

•  Influencers, websites, trending content & hot topics


Schedule a demo. See How VOZIQ Helps You Maximize ROI. http://www.voziq.com/contact

(+888) 427-2328 - @voziq - [email protected]

What Next ?

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