Top 5 Social Media ROI Mistakes
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Transcript of Top 5 Social Media ROI Mistakes
SOCIAL MEDIA ROI
TOP 5 MISTAKES WHICH YOU CAN AVOID !
Actionable Social Intelligence
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
• Built from ground-up with a focus on operationalizing social business intelligence for high ROI
• Brings excellence in technology, solutions, and services
• VOZIQ Analytics Team • Broad industry experience with successful track record &
award winning implementations for fortune 100 enterprises
• Six-sigma black belts with expertise in data science and business analytics to ensure quick time to value
• Expertise in change management & delivering high ROI
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
ROI IS IMPORTANT
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Percentage of Marketers Who Don’t Think They Have an Ability to Measure ROI
Social Media Marke-ng Industry Report, 2014.
h>p://goo.gl/rO7NSU
63%
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 5
Percentage of CMOs Who Believe They Will Tie Social Media Efforts to ROI This Year
DreamGrow Digital
h>p://goo.gl/jZzCfn
74%
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 6
BUT…
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Top 5 Mistakes
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Mistake 1 No Social Media ROI Strategy
Read - The top 3 ingredients of a perfect social media strategy http://goo.gl/na92SP
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
ROI and measurement as an afterthought Read - Sound Social Media Strategy Starts With Listening http://goo.gl/WW8DeO
Mistake 2
$ ? % =
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Wrong Social Media Metrics
Read - Why Right Metrics Matter in Social Media Marketing? http://goo.gl/3NArn2
Mistake 3
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Ignoring Importance of Business Value
Read - The 3 Cs Solution for Your Marketing Success http://goo.gl/3RMGBc
Mistake 4
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Acting in Silos
Tip - Break Down Functional Silos As Well As Data Silos that Exist Within Companies
Mistake 5
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
• Numbers may lie. Don’t underestimate the value of qualitative research.
Read http://goo.gl/O64MUt
• Your Way to a Consistent Social Media ROI in
2014 Read http://goo.gl/S0jOii
• How VOZIQ Delivers Real Business Value? Read http://goo.gl/TYiY7b
Some Ressources
Sample VOZIQ Reports to Operationalize Social Intelligence & Drive ROI
• Sentiment by topic for strategic decision making
• Competitive benchmarking with industry peers
• Influencers, websites, trending content & hot topics
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Schedule a demo. See How VOZIQ Helps You Maximize ROI. http://www.voziq.com/contact
(+888) 427-2328 - @voziq - [email protected]
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