Top 5 Social Media ROI Mistakes
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SOCIAL MEDIA ROI TOP 5 MISTAKES WHICH YOU CAN AVOID ! Actionable Social Intelligence
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Measurement and demonstration of the ROI from social media program is a necessary evil every marketer must tackle. According to a report, only 37% of marketers claim that they have the ability to measure ROI. In this post, we have compiled a list of the top 5 mistakes a marketer can make to mess-up the ROI realization ABOUT VOZIQ: ADVANCED SOCIAL BUSINESS INTELLIGENCE SOLUTION Social business intelligence that boosts sales and drives tangible business outcomes with data-driven strategies, enhanced marketing effectiveness and improved customer experience. Overcome your biggest challenges with VOZIQ solutions which are created ground-up by domain experts, and are backed up by cutting-edge analytics engines. Overcome your biggest data challenges with VOZIQ solutions which are created ground-up by domain experts, and are backed up by cutting-edge analytics engines. SOLUTIONS BY BUSINESS NEED: VOC3 Intelligence: Competitive intelligence to drive business change. Influencers: Identify, track, and engage with top influencers. Social Sales: Timely, incisive insights to power your sales. Market Research: Off-the-shelf and custom social media market research. ON DEMAND ANALYSIS Have a specific short-term social media analysis or a market research project? Planning a pilot to target a new segment? Need to find answers to the most intriguing business problems? We can help you plan and build a bespoke program that resolves your most urgent or short-term social media research needs. We would offer a custom plan that suits you based on your problems from our 4 solutions VOC3, Influencer Marketing, Social Selling or Market Research. Call at: 571-30VOZIQ (86947) or mail at [email protected] to Schedule a DEMO.
Transcript of Top 5 Social Media ROI Mistakes
SOCIAL MEDIA ROI
TOP 5 MISTAKES WHICH YOU CAN AVOID !
Actionable Social Intelligence
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
• Built from ground-up with a focus on operationalizing social business intelligence for high ROI
• Brings excellence in technology, solutions, and services
• VOZIQ Analytics Team • Broad industry experience with successful track record &
award winning implementations for fortune 100 enterprises
• Six-sigma black belts with expertise in data science and business analytics to ensure quick time to value
• Expertise in change management & delivering high ROI
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
ROI IS IMPORTANT
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Percentage of Marketers Who Don’t Think They Have an Ability to Measure ROI
Social Media Marke-ng Industry Report, 2014.
h>p://goo.gl/rO7NSU
63%
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 5
Percentage of CMOs Who Believe They Will Tie Social Media Efforts to ROI This Year
DreamGrow Digital
h>p://goo.gl/jZzCfn
74%
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM 6
BUT…
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Top 5 Mistakes
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Mistake 1 No Social Media ROI Strategy
Read - The top 3 ingredients of a perfect social media strategy http://goo.gl/na92SP
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
ROI and measurement as an afterthought Read - Sound Social Media Strategy Starts With Listening http://goo.gl/WW8DeO
Mistake 2
$ ? % =
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Wrong Social Media Metrics
Read - Why Right Metrics Matter in Social Media Marketing? http://goo.gl/3NArn2
Mistake 3
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Ignoring Importance of Business Value
Read - The 3 Cs Solution for Your Marketing Success http://goo.gl/3RMGBc
Mistake 4
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Acting in Silos
Tip - Break Down Functional Silos As Well As Data Silos that Exist Within Companies
Mistake 5
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• Numbers may lie. Don’t underestimate the value of qualitative research.
Read http://goo.gl/O64MUt
• Your Way to a Consistent Social Media ROI in
2014 Read http://goo.gl/S0jOii
• How VOZIQ Delivers Real Business Value? Read http://goo.gl/TYiY7b
Some Ressources
Sample VOZIQ Reports to Operationalize Social Intelligence & Drive ROI
• Sentiment by topic for strategic decision making
• Competitive benchmarking with industry peers
• Influencers, websites, trending content & hot topics
© Copyright VOZIQ, 2014 WWW.VOZIQ.COM
Schedule a demo. See How VOZIQ Helps You Maximize ROI. http://www.voziq.com/contact
(+888) 427-2328 - @voziq - [email protected]
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