The Role of PR in Social Media

Michelle Rogerson, APRNew Media ConventionsSeptember 18, 2009

Fundamentals

Collaboration and communication = two-way communication

Fundamentals

Level playing field

Mutual control - you don’t own your reputation

Participate, don’t dominate

Share

Fundamentals

Savvy consumers with access to unlimited information

TRANSPARENCY

Fundamentals

Technological characteristics

Always on

Many formats for distribution and consumption of content

TV

Social media strategy

Create goals: awareness, change attitudes/behavior

Identify social media that make sense

Consistent, simple messaging

Stick to the fundamentals

React and interact

Measure results

Maintaining a blog

Benefits

Keeps your audience regularly engaged

Opt-in only, consumers pull information

SEO

Conversation

Leave comments open for dialog

Blogger relations

Proactive

Form relationships

Give press credentials and send information

Offer blogger-friendly content

Monitoring & Participating

Podcasts too!

Monitoring & Participating

Social networksUse profile pages to cross promote social media

Niche social networks

Discussion forums

TwitterTwitter Search

Manage @replies - TweetDeck, TwitterFon

TweetBeep

Promote - Site badges, contests

Send RTs and @replies for mutual, two-way communication

Road blocks

Executive and legal buy-in

Train and develop Web community ambassadors

Find the resources

Q&AMichelle Rogerson, APRwww.ReinaCommunications.biz@chelbycat