Media Relations - Universitas Pendidikan...
Transcript of Media Relations - Universitas Pendidikan...
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Media
Relations
PR - 8th Meeting
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LOGOWhy PR is important...
Community Outreach
Protects Operating Privileges
Recruitment
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LOGOThe Basics...
Establish media contacts.
Know your subject matter!
Have a GOOD story to tell.
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LOGO
Media Relations
The always increasing role of the electronic media (Internet, newspapers, magazines, radio, and television) has created a special importance for media relations.
In fact, the news media have become dependent on PR for news, and PR has become dependent upon the news media for publicity.
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Who are the Media?
Local Newspapers, Regional Newspapers, National Newspapers, International Newspapers, Magazines, Journals,
Special Interest Publications
Local Radio, National Radio
Local TV, National TV, International TV
Internet
Print Press
Broadcast Media - Radio
Broadcast Media - Television
New Media
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Who’s trying to achieve what?
Realism!
What is the Journalist trying to achieve?
In the best case: To seek out and present the facts –constrained by time and inches!
Looking for a good story, a human angle, in the worst case – a scoop/scandal!What are you trying to achieve?
News story to convey “The message”
Effective and catchy Soundbites
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
The importance of good media relationsMedia has a strong role in forming public opinion and telling people what
to thinkThe purpose of your relationship with the media is to enhance the
reputation of your organisation and to influence and inform the target
audienceThe purpose is not just to issue press releases, deal with media enquiries
and produce mountains of press cuttings
Good media relations result in:
Improving your company/LA/brand image; higher and better media
profile;
changing the attitudes of target audience; improving community
relations;
influencing govt policy at local, national, international levels;
improving communications with investors and advisors; improving
industrial relations
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Know your Media
Get to know who is reading/listening/watching what
Be aware of which media are running stories on themes which are related to your target area
Be aware of who the reporters are and get to know them
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Methods to Communicate with the Media
Press Releases
Press Briefings
Press Conferences
Interviews
Feature Articles
Photo Opportunities
Media Tour
Opinion Editorials
Exclusive Interviews
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Press Releases
Basic contents: Who? What? Where? When? Why?
Basic Presentation: One side of paper; one clear font; date of issue; source; contact details; logo
Why are you putting out a Press Release?
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LOGOPublic Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Other Methods of Press Communication
Press Briefings
Press Conferences
Media Visits/Photo Opportunities
Interviews
Editorials/Features
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LOGO
AER Summer School, Romania, 2006
Public Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
What happens if it all goes wrong?
Don’t Panic!!
Call the Journalist or Editor in question and try and find out what happened
Right to Reply
Paid Advertising
Ban the Journalist
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LOGO
Media Management within your organisation
Public Relations in Practice - Public Relations in Practice - Public Relations in Practice - Public Relations in Practice
AER Summer School, Romania, 2006
Politics Must be kept Separate from PR as much as possible
It helps to have a supportive and available/approachable boss
Need clear reporting structures and certain of who can talk to the media – consider issuing Media Guidelines
Internal Briefings
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BERITA DAN TEKNIS
PENULISANNYA
(RELEASE MENYUSUN
PRESS RELEASE) )
Disampaikan oleh::
Drs. Ach. Chambali Chambali. . Hs. SH
( email : [email protected]
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LOGOBERITA ……………..!!
LAPORAN TENTANG SUATU KEJADIAN( EVENT / MOMENT REPORT )
SEGALA SESUATU YANG MENARIKPERHATIAN MASYARAKAT BANYAK( PUBLIC INTEREST )
LAPORAN BERBAGAI IDE TERBARU
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LOGOUNSUR NILAI BERITA …..
• AKTUALITAS• FAKTUALITAS• PROXIMITAS• PROMINANCE• SIGNICANCE• MAGNITUDE
•HUMAN INTEREST• KONFLIK• SEKS• HUMOR• ULASAN & PENDAPAT• DLL.
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LOGOJENIS BERITA ……………..!!
BERITA LANGSUNG ( STRAIGHT NEWS)
Mengemukakan fakta utama yang terlibat
(matter of fact news )
Mengemukakan perbuatan / tindakan (Action
News )
Hanya mengemukakan kutipan dan ucapan
tokoh yang terlibat ( Quote News )
BERITA TIDAK LANGSUNG (FEATURE)
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LOGOJENIS FEATURE ……………..!!
FEATURE BIOGRAFI / TOKOH
FEATURE SEJARAH
FEATURE TRAVELOG
FEATURE HUMAN INTEREST
FEATURE ILMIAH
FEATURE HOW TO DO IT
FEATURE HIBURAN
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LOGOSIFAT BERITA ……………..!!
SOFT NEWS , BERITA RINGAN
HARD NEWS, BERITA-BERITA KERAS/BERAT, DAN MEMILIKI IMPLIKASIYANG LEBIH BAGI KHALAYAK
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LOGOSTRUKTUR BERITA ……………..!!
•HEADLINE , JUDUL BERITA
•DATELINE, WAKTU KEJADIAN
•LEAD, TERAS BERITA
•BODY, BADAN BERITA
•PENUTUP ( BILA DIPERLUKAN )
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LOGOPOLA PENULISAN BERITA
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LOGOJUDUL ………….. !!
JUDUL BERITA MEMILIKI PENGARUHYANG CUKUP BESAR
JUDUL BERITA HENDAKNYAMEMPERHATIKAN :
INTISARI BERITA
SINGKAT
MENARIK
TIDAK MISLEADING
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LOGOUkuran font untuk M. Cetak
BANNER HEADLINE, BERITA YANG SANGATPENTING DENGAN FONT POINT YANG BESAR, DAN FONT CHARACTER YANG GAGAH.
SPREAD HEADLINE, UKURANNYA LEBIHKECIL DAN UNTUK, BERITA-BERITA YANG TIDAK TERLALU PENTING.
SECONDARY HEADLINE, BERITA YANG KURANG PENTING SEKITAR DUA KOLOM
SUBORDINATED HEADLINE, BERITA YANG DIANGGAP TIDAK PENTING.
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LOGOBENTUK HEADLINE ………….. !!
( UNTUK MEDIA CETAK )
CROSS LINE HEADLINE, terdiri dari satu deck/barisContoh :
“ KAB MALANG BANGUN KAWASAN INDUSTRI “
PYRAMIDE HEADLINE, terdiri lebih dari satu deck yang dengan susunan piramida.
Contoh :
SBY YAKIN TAHUN 2006
EKONOMI INDONESIA LEBIH BAIK
INVERTED PYRAMIDE HEADLINE, terdiri lebih darisatu deck dengan susunan piramida terbalik.
Contoh : AS GANJAL VETOR
USIA-CHINA
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LOGOBENTUK HEADLINE ………….. !!
( UNTUK MEDIA CETAK )
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LOGOLead
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO
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LOGO