The Role of Public Relations in Social Media
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The Role of PR in Social Media Michelle Rogerson, APR New Media Conventions September 18, 2009
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The Role of Public Relations in Social Media delivered by Michelle Rogerson to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Transcript of The Role of Public Relations in Social Media
The Role of PR in Social Media
Michelle Rogerson, APRNew Media ConventionsSeptember 18, 2009
Fundamentals
Collaboration and communication = two-way communication
Fundamentals
Level playing field
Mutual control - you don’t own your reputation
Participate, don’t dominate
Share
Fundamentals
Savvy consumers with access to unlimited information
TRANSPARENCY
Fundamentals
Technological characteristics
Always on
Many formats for distribution and consumption of content
TV
Social media strategy
Create goals: awareness, change attitudes/behavior
Identify social media that make sense
Consistent, simple messaging
Stick to the fundamentals
React and interact
Measure results
Maintaining a blog
Benefits
Keeps your audience regularly engaged
Opt-in only, consumers pull information
SEO
Conversation
Leave comments open for dialog
Blogger relations
Proactive
Form relationships
Give press credentials and send information
Offer blogger-friendly content
Monitoring & Participating
Podcasts too!
Monitoring & Participating
Social networksUse profile pages to cross promote social media
Niche social networks
Discussion forums
TwitterTwitter Search
Manage @replies - TweetDeck, TwitterFon
TweetBeep
Promote - Site badges, contests
Send RTs and @replies for mutual, two-way communication
Road blocks
Executive and legal buy-in
Train and develop Web community ambassadors
Find the resources
Q&AMichelle Rogerson, APRwww.ReinaCommunications.biz@chelbycat
