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Tuesday’s Tips & TacticsThe Content Marketing Sales Funnel
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
Barriers to Content Consumption
The Content Marketing Sales Funnel
Twitter: #Kuno - @CPollittIU
Barriers to Content Consumption
The Content Marketing Sales Funnel
• Privacy
• Time
• Work
• Money
• Topic
• Inbox
Twitter: #Kuno - @CPollittIU
The Content Marketing Sales Funnel
Twitter: #Kuno - @CPollittIU
Campaign Structure
Twitter: #Kuno - @CPollittIU
Campaign Structure
Twitter: #Kuno - @CPollittIU
Campaign Structure
Twitter: #Kuno - @CPollittIU
The Role of Lead Nurturing (email, SMS, social, dynamic)
The Content Marketing Sales Funnel
• Automated Lead Qualification
• Lead Warmer
• Lead Scoring
• Accelerate Customer Acquisition
• Reduce Churn
And. . .
Twitter: #Kuno - @CPollittIU
The Role of Lead Nurturing (email, SMS, social, dynamic)
The Content Marketing Sales Funnel
Delivering the right content
To the right person
On the right channel
At the right time
The Content Marketing Manifesto
Facebook.com/kunocreative
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Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
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