Download - Teamup Arsenal Case Study

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Contact: Fred Popp | Teamup, No. 5, 32 Lovelace Gardens, Surbiton, Surrey, KT6 6SD UK | t: +44 (0)7588 663528 | e: [email protected]

ARSENAL FC: ASIA TOUR 2011

Arsenal Asia Tour 2011

The Arsenal Asia Tour 2011 is afresh and exciting visual concept thatincorporates traditional characters in a modern regional theme –communicating ‘Victory throughy throughyHarmony’ to all who follow.

teamup was contracted to develop anArsenal Asia Tour 2011 identity anda supporting graphic system that wouldbest art art ticulate the Arsenal brand with visual appeal to the local market.Research analysing traditional graphic

artistic direction. Program mergeswestern culture with local tradition andestablishes the footprint for Arsenalin the region.

ServServSer ices:Brand StrategyBrand IdentityBrand IdentityBrand IdentitSupporting Graphic SystemGraphic Standards Guide

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