Teamup Arsenal Case Study
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description
The Arsenal Asia Tour is a fresh and exciting visual concept that incorporates traditional characters in a modern regional theme - communicating 'Victory through Harmony' to all who follow. Teamup was contracted to develop an Arsenal Asia Tour identity and a supporting graphic system that would best articulate the Arsenal brand with visual appeal to the local market. Research analysing traditional graphic artistic direction, defined the branding and artistic direction. Program merges western culture with local tradition and establishes the footprint for Arsenal in the region.
Transcript of Teamup Arsenal Case Study
BRAND IDENTITY SUB-BRANDS PARTNERS LOCKUP PLAYER NAMES TRANSLATIONS
SAMPLE APPLICATIONS
Contact: Fred Popp | Teamup, No. 5, 32 Lovelace Gardens, Surbiton, Surrey, KT6 6SD UK | t: +44 (0)7588 663528 | e: [email protected]
ARSENAL FC: ASIA TOUR 2011
Arsenal Asia Tour 2011
The Arsenal Asia Tour 2011 is afresh and exciting visual concept thatincorporates traditional characters in a modern regional theme –communicating ‘Victory throughy throughyHarmony’ to all who follow.
teamup was contracted to develop anArsenal Asia Tour 2011 identity anda supporting graphic system that wouldbest art art ticulate the Arsenal brand with visual appeal to the local market.Research analysing traditional graphic
artistic direction. Program mergeswestern culture with local tradition andestablishes the footprint for Arsenalin the region.
ServServSer ices:Brand StrategyBrand IdentityBrand IdentityBrand IdentitSupporting Graphic SystemGraphic Standards Guide
ARSHAVIN
NASRI
WILSHERE
VERMAELEN
