A bottomless pit of beautiful, personal music
The idea A wtf moment
“Playlists are cri,cal because the album is going away.”
Jimmy Iovine Beats Music CEO
Album as a collectionProblem #1
ALGORITHMSSUCK
Problem #2
Algorithms recommending musicProblem #2
Problem #3 From this…
One template fits allProblem #3
Customization & aestheticsMeet Tapely
Expression and creativity through musicMeet Tapely
A journey of discoveryListener
Convenience & discoverabilityListener
Search by colorListener
Search as a starting pointListener
Community Users with personality
25khandmade unique
mixtapes
Traction
30kactive monthly
users
Traction
ORGANICgrowth
Traction
• Visitors from 150 countries • 50% from US
60%
Traction
32%
Traction Interesting cases
Traction Interesting cases
Sean Michaels
Traction Interesting cases
Creation Records
Traction Interesting cases
The road ahead
Traction
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