Offerial @ Open Coffee Athens LXXII, Tourism
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Transcript of Offerial @ Open Coffee Athens LXXII, Tourism
Description: increase hotel website bookings ~ 50% with unique personalized marketing algorithms.Mission: become a global leader in direct hotel booking optimization.Vision: become the global booking layer for all e-commerce transactions, across industries.
Offerial At-a-glance
Before OfferialBooking.com and Hotel Website travelers see the same info, regardless of the reason for their trip, e.g. Business, Family
Booking.comBooking.com Hotel’s WebsiteHotel’s Website
Booking.com visitors see the same info BUT Hotel Website visitors see differentiated info
Booking.com Hotel’s WebsiteBooking.com Hotel’s Website
After Offerial
Intro Cold Hot
Cheap Pool Free wifi City centre
Medium City centre Pool City tours
Expensive Neoclassical building
pool Airport shuttle
Unique Selling Point
User Profile 1
User Profile 23
User Profile 87
Analyzing user behavior data
javacript javacript Machine learning algorithms
banner serving
Offerial is SaaSJavascript code in the site and booking engineMachine learning to process the data
Technology
Direct: LinkedIn_________________________________________________________
Hotel digital marketing agencies: _________________________________________________________
Booking engines:_________________________________________________________
Associations & Clubs:_________________________________________________________
PR: media:
_________________________________________________________
Go-to-market – Communication channels
No direct competitor: Booking platforms don’t create automatically personalized contentIndirect competitors: everywhere a booking takes place:
Travel Agents: _________________________________________________________
Tour Operators: _________________________________________________________
Business Travel Management: _________________________________________________________
OTAs: _________________________________________________________
Independent Hotel booking mobile apps:________________________________________________________Airline hotel bookings: ________________________________________________________Direct hotel sales channels: Telephone/Email
________________________________________________________
Competitive Analysis
Signed up hotels: 85 Total unique visitors processed: +100.000Annual revenue/hotel: 300 EURConversion rate growth: 56,52%
Current Status
Get at least 20 paying hotels by the first semester of 2015
Get the first large group within the next quarter Affiliation with a major booking engine in 2015
Milestones