P R O J E C T C O N S U M E R DATA A N A LYS I S

SUBJECT

CONTEXT

PROBLEM STATEMENT

OBJECTIVES

DELIVERABLES

PROFILES

W W W . A C A D E M I C S F O R C O M P A N I E S . B E

We look for marketing minded students, also data scientists. A good notion of French or German is more than welcome.

It also invests in many different kinds of initiatives, so their members qualify forunique benefits. The company generates a positive impact on its community.

The company is a collaborative and would like to create a stronger bound with its shareholders.

The number of shareholders can be increased and the bound with existingshareholders could be reinforced.

The company wants to evolve from an affinity program to a real loyaltyprogram. Briefly, the company would like to create a stronger bound with itsshareholders. A loyalty program has to enable the company to grow in memberretention and attract new shareholders in its cooperative structure.

On the one hand a dashboard which is future proof will be made, new statisticsare automatically incorporated in the insights of the students

On the other hand recommendations concerning its advantages: suggestions toexperiment, ideas to improve the loyalty of its shareholders: mainstream +with specific attention for youngsters. We also raise the question why studentsshould become members.