SUBJECT CONTEXT PROBLEM STATEMENT OBJECTIVES …... · PROJECT CONSUMER DATA ANALYSIS SUBJECT...
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PROJECT CONSUMER DATA ANALYSIS SUBJECT CONTEXT PROBLEM STATEMENT OBJECTIVES DELIVERABLES PROFILES WWW.ACADEMICSFORCOMPANIES.BE We look for marketing minded students, also data scientists. A good notion of French or German is more than welcome. It also invests in many different kinds of initiatives, so their members qualify for unique benefits. The company generates a positive impact on its community. The company is a collaborative and would like to create a stronger bound with its shareholders. The number of shareholders can be increased and the bound with existing shareholders could be reinforced. The company wants to evolve from an affinity program to a real loyalty program. Briefly, the company would like to create a stronger bound with its shareholders. A loyalty program has to enable the company to grow in member retention and attract new shareholders in its cooperative structure. On the one hand a dashboard which is future proof will be made, new statistics are automatically incorporated in the insights of the students On the other hand recommendations concerning its advantages: suggestions to experiment, ideas to improve the loyalty of its shareholders: mainstream + with specific attention for youngsters. We also raise the question why students should become members.
Transcript of SUBJECT CONTEXT PROBLEM STATEMENT OBJECTIVES …... · PROJECT CONSUMER DATA ANALYSIS SUBJECT...
P R O J E C T C O N S U M E R DATA A N A LYS I S
SUBJECT
CONTEXT
PROBLEM STATEMENT
OBJECTIVES
DELIVERABLES
PROFILES
W W W . A C A D E M I C S F O R C O M P A N I E S . B E
We look for marketing minded students, also data scientists. A good notion of French or German is more than welcome.
It also invests in many different kinds of initiatives, so their members qualify forunique benefits. The company generates a positive impact on its community.
The company is a collaborative and would like to create a stronger bound with its shareholders.
The number of shareholders can be increased and the bound with existingshareholders could be reinforced.
The company wants to evolve from an affinity program to a real loyaltyprogram. Briefly, the company would like to create a stronger bound with itsshareholders. A loyalty program has to enable the company to grow in memberretention and attract new shareholders in its cooperative structure.
On the one hand a dashboard which is future proof will be made, new statisticsare automatically incorporated in the insights of the students
On the other hand recommendations concerning its advantages: suggestions toexperiment, ideas to improve the loyalty of its shareholders: mainstream +with specific attention for youngsters. We also raise the question why studentsshould become members.
