Strategies For Launching a New Product
Presented by Group 1
Tolani Institute of Management Studies
Premium Brand!!!
A Brand becomes premium when people believe it is “WORTH” the price.
Tolani Institute of Management Studies
Product Category
It is a Beverage
A refreshment drink
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Our Product
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Types of Buttermilk
Salted
Sweet
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Flavors of Anmol Buttermilk
Jeera Masala
Mint Masala Strawberry
Mango Rose
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Packaging
Anmol Buttermilk
200 ml
500 ml
1 ltr
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Pricing Strategy
Tolani Institute of Management Studies
Anmol Buttermilk
Rs. 30
Rs.8Rs.15
Advertising Theme
Hoardings
Television
Print Media
Retail Parlors of Anmol
Tolani Institute of Management Studies
Target Market
We especially target the people who are out for their job work.
Those who travel a lot in these hot summers, Scorching Sunlight.
For them a buttermilk which refreshes them and gives them the feeling of freshness.
We also have kept the price by keeping in mind that all the people get it in reasonable price.
Tolani Institute of Management Studies
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