Download - [email protected] Page 1 of 9 The Sun Is Rising · Page 3 of 9 ŠKODA Storyboard skoda-storyboard.com [email protected] FROM DETAILS TO STORY skoda-storyboard.com kept

Transcript

Page1of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

H

https://www.skoda-storyboard.com/en/models/the-sun-is-rising/

MeettheŠKODASUNROQ.Thiscool-lookingconvertible,theworkofstudentsfromtheŠKODASecondaryVocationalSchool,isadreamcometruefortheyoungergeneration.

avinglaunchedtheprojectinOctober2017,byJune2018theschoolworkshopsinMladáBoleslavhadengineeredtheŠKODASUNROQ,anewstudentcarthathaswhatittakestoplugagapinthemarket.Forfiveyearsnow,theAzubiCarprojecthasencouragedstudentsatŠKODA’seducationalfacilitiestocastconventionsaside,teamupwithwithprofessionalstodeviseauniquecarconcept,andbringabrandnewŠKODAintotheworld.

Thisyear’steamnumberedsome23studentsstudyingarangeofsubjectsatŠKODA’sowntradeschoolinMladáBoleslav.Intheirworkonthisnewstudy,theytookontherolesofengineers,interiorandexteriordesigners,mechanics,andeven

TheSunIsRising

Page2of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

marketers.Professionalswereathandeverystepofthewaytoconsulttheindividualstageswiththemandjudgewhethertheirplansandideaswerefeasible.

“TheinitialphasewasanopportunitytositdownwithŠKODA’sprofessionals.Whileitwasn’texactlystraightforward,wefounditveryconstructive.Andwhatwasthemostimportantlessonwelearnt?Definitelytheartofreasoning,whichissuretocomeinveryhandyinthefuture,”saidthestudentsastheydiscussedtheircar.

Eachyear,studentsuseoneofŠKODA’sproductioncarsasinspirationtodevelopanewvehicle.Thisyear,itwastheturnoftheŠKODAKAROQ.TheytookthispopularSUVandtransformeditintoaconvertible.ThestudentteamskilfullypairedtheadvantagesofbothcategoriestoinjecttheirownbrandoffunintotheSUVconcept.Thetargetcustomergroupisyoungadultswhomightneedenoughroomtoloadtheirsurfboards,butalsowanttofeelthewindintheirhairandsunontheirfacesintheirpursuitofadventure.Byallaccounts,thisispreciselywhythestudentspickedoutSUNROQasthebestnameputforwardbytheirFacebookfollowers.

SUNROQabouttomakeitsdebut

Comparedtootheryears,thenamingprocessforthenewstudentcarhasbeenratherunorthodoxbecause,besidesthinkingupnamesthemselves,thestudentsheldacontestforfollowersoftheŠKODAFacebookpage.Outofthebarrageofsuggestions,thestudentschoseSUNROQbecauseitbestreflectsthecar’sconcept–aconvertiblebathedinsunshinethatmakesfortheperfectcompaniononsummerholidays.Thesportscar’sdynamic,stylishdesignboldlystatesthattheSUNROQhasnotbeencreatedwiththeweeklyshopinmind.It’sforzippingalonginfunandsun.Anditcanhandlesomuchmorethanthelatestmotorways.BecauseitisanSUVatheart,thismodelisevenabletotakeonrougherterrain.TheSUNROQ’slength,width,andwheelbasearethesameastheKAROQ’s,andithas

Page3of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

keptthepowerfulfour-cylinder1.5TSIengine.Whereitdoesdiverge,ofcourse,isinthecompletelyrevampedbody.Aftergettingridoftheroof,theyoungdesignerssetaboutreconstructingthedoorsandredesigningtheAandBpillars.Thebackofthecar,completelyattheirmercy,wascompletelytransformed,sotheŠKODASUNROQcanprideitselfonanewfifthdoor.

Noteventhetiniestdetailslippedtheteam’sattention.TheteamgottheSUNROQ’slightdesigndowntoatee,withbacklithandlesanddirectionindicatorsfeaturingspecificdetails.Andifbyanychanceyouforgetwhatyou’redriving,takealookdownattheroadsurface–inthedark,theŠKODAlogoisprojectedontothegroundbyboththefrontandrearbumpers.TheSUNROQdoesnotonlyplaythedesigncard.ThankstotheoriginalSUVengine,youcangetto100kphwithin8,6seconds.Howaboutthemaximumspeed?Youcangetupto195kph.Everyyearitseemsthattheupcomingteamdoesnotstandachanceofcreatingaconceptthatcouldbeatthepreviousone.Nonetheless,thisyear’sAzubiCarbroughtanothermodelthatprovedthisnotioncompletelywrong.

Everyyear’snewteamisfacedwiththenear-impossiblechallengeofcreatingaconceptthatwouldovershadowthelastone.Thisyear’sAzubiCarproject,though,hasdeliveredanothermodelkickingestablishedconventionsintotouch.“Wewereheavilyinspiredbyoneofthepreviousmodels,theŠKODAATERO,whichwasunveiledbyourpredecessorsin2016.Ourmainambitionhasbeentobuildasportscarthatwillmesmerisetheyoungergenerationatfirstsight.Andwethinkweachievedthatverywell,”thestudentsagree.

Furtherinformation:Pressrelease:ŠKODASUNROQ:Thefifthstudent

conceptcar

Page4of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

HOWTIMEFLIESWITHAZUBICAR

ŠKODACITIJET,2014ThefirstprojectandthefirstopenŠKODAcompetitionaftermanydecades.The“LittleBruiser”asitwascalled,hadtowinitsplaceinthesunandcreatetheAzubiCarproject’sgoodnameinŠKODA.Andthat’swhatitdid.

ThestudentsdecidedtobuildastylishconvertiblebasedonthebasemodelCITIGO.Inside,twoseats;outsidetwocolors-blueandwhite.Bluealloysportswheelswerealsopaintedinblueandthecarfeaturedahand-manufacturedrearspoilerandatwopieceexhaust.Thissportytreasureranits1.0MPIgasengineat55kWofhorsepower.

ŠKODAFUNSTAR,2015Thesecondyearisperhapsadifficultpositiontobein,becausetheyearwasfullofexpectationsthatthesecondyear’sresultwouldoutperformthefirst’s.Studentsdidthebesttheycouldhowever,whentheycreatedanentirelynewcar.Courageous,originalandplayfull,theFUNSTARtookbreathesaway.

Acourageousdesignstudy,afierceandunconventionalsportscar.Expertsandjournalistswereprofusewiththeirpraises,andunanimouslyproclaimedthatcoachbuilderpickupreallydidsuittheFABIA.Theicingonthecakewasthesoundsystem

Page5of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

TheSunIsRising

whichperformedfamouslyat1,400watts.TheŠKODAFUNSTARbecameahitonsocialmediasites.

ŠKODAATERO,2016Thethirdapprenticevehicleinlinecouldnotaffordanyhesitation-theapprenticesspentanunbelievable1,300hoursontheATEROmodel.Theover-4metercoupewasbasedontheRAPIDSPACEBACKmodelandtherebuildingwasslightlylargerthantheprevioustwovehicles.

Sincetheroofofthecarslopedearlierthantheoriginalmodel,itwasnecessarytoremakeboththeBandCpillars,oralternatively,thesizeofthedoors.Buttheresultwasworthit.TheATEROisfantastic,veryemotionalcoupewhichradiateseverypassionforcarsthatisintheŠKODAbrand.Itmustbesaidthattheconceptofdreamswasn’tevenlostonthemarketeither.

ŠKODAELEMENT,2017TheŠKODAELEMENTisbasedonthesmallestmodelofferedbyŠKODA,theCITIGO,andispoweredbyanelectricmotor.

Itallows100%relaxationinthecountrysideoratthebeach.TheELEMENTalsohasarefrigeratoraswellasa108cm(diagonal)TV,whichislocatedonthelidofthefifthdoor.

MediakitDownloadthis

Page6of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

ThesunisrisingThesportscar’sdynamic,stylishdesignboldlystatesthattheSUNROQhasnotbeencreatedwiththeweeklyshopinmind.It’sforzippingalonginfunandsun.Anditcanhandlesomuchmorethanthelatestmotorways.…

Downloadthis

ThesunisrisingMeettheŠKODASUNROQ.Thiscool-lookingconvertible,theworkofstudentsfromtheŠKODASecondaryVocationalSchool,isadreamcometruefortheyoungergeneration.

Downloadthis

ThesunisrisingThisyear’steamnumberedsome23studentsstudyingarangeofsubjectsatŠKODA’sowntradeschoolinMladáBoleslav.Intheirworkonthisnewstudy,theytookontherolesofengineers,interiorandexteriordesigners,mechanics,and…

Downloadthis

ThesunisrisingAftergettingridoftheroof,theyoungdesignerssetaboutreconstructingthedoorsandredesigningtheA

Page7of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

andBpillars.

Downloadthis

ThesunisrisingSUNROQabouttomakeitsdebut

Downloadthis

ŠKODAATERO,2016Thethirdapprenticevehicleinlinecouldnotaffordanyhesitation-theapprenticesspentanunbelievable1,300hoursontheATEROmodel.Theover-4metercoupewasbasedontheRAPIDSPACEBACKmodelandtherebuildingwasslightlylarger…

Downloadthis

ŠKODAELEMENT:ŠKODAstudentsbuildelectricbuggyFollowingthethreesuccessfuldesignstudiesfromrecentyears,thestudentsdecidedonanelectricbuggythatbearsthenameŠKODAELEMENT.

Page8of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

Downloadthis

ŠKODAFUNSTAR,2015Courageous,originalandplayfull,theFUNSTARtookbreathesaway.Acourageousdesignstudy,afierceandunconventionalsportscar.Expertsandjournalistswereprofusewiththeirpraises,andunanimouslyproclaimedthatcoachbuilderpickupreallydidsuittheFABIA.

Downloadthis

ŠKODACITIJET,2014ThefirstprojectandthefirstopenŠKODAcompetitionaftermanydecades.The“LittleBruiser”asitwascalled,hadtowinitsplaceinthesunandcreatetheAzubiCarproject’sgoodnameinŠKODA.Andthat’swhat…

Downloadthis

ŠKODASUNROQ:ŠKODAVocationalschoolstudentspresentfifthconceptcarThestudentsoftheŠKODAVocationalSchoolwiththe2018studentconceptcar,theŠKODASUNROQ.

Downloadthis

ŠKODASUNROQ

Page9of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

TheŠKODASUNROQisbasedontheŠKODAKAROQcompactSUV.

Downloadthis

ŠKODASUNROQTheŠKODASUNROQispoweredbya1.5TSIfour-cylinderengine.

Downloadthis

ŠKODASUNROQŠKODASUNROQcombinessporty,open-airexcitementwitheverydaypracticality.

Downloadthis

ŠKODASUNROQTheŠKODASUNROQisbasedontheŠKODAKAROQcompactSUV.

Downloadthis

ŠKODASUNROQ

Page10of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

23studentsoftheŠKODAVocationalSchoolspenteightmonthsworkingontheproject.

Downloadthis

ŠKODASUNROQThewhiteandredleatherupholsteryperfectlymatchesthecar’scabrioletpersonality.

Downloadthis

ŠKODASUNROQThewhiteandredleatherupholsteryperfectlymatchesthecar’scabrioletpersonality.

Downloadthis

ŠKODASUNROQTheconceptcarfeatures20-inchVEGAalloywheels.

Downloadthis

ŠKODASUNROQ

Page11of14

Š[email protected]

FROMDETAILSTOSTORYskoda-storyboard.com

Thestudentspaidgreatattentiontosmalldetails,focusingprimarilyonthesubjectoflight.

Downloadthis

ŠKODASUNROQThemodifiedexhaustsystemproducesasportierenginesound.

Downloadthis

ŠKODASUNROQThestudentspaidgreatattentiontosmalldetails,focusingprimarilyonthesubjectoflight.

Downloadthis

ŠKODASUNROQThestudentspaidgreatattentiontosmalldetails,focusingprimarilyonthesubjectoflight.Whenopeningtheboot,alogoappearswhenopeningtheluggagecompartmentdoor.

Downloadthis