Commercialism Promotion
Advantages & Disadvantages
is an ideal place for promotion
and marketing.
need more and more money to pay
for their expenses.
NBC paid the sum of
to receive the right to transmit Olympic games for
the period of 2000-2008.
Prime-time spots of
long cost about
Revenue on sponsorship makes up about
Olympic marketing
revenues.
1984 Los Angeles -
1996 Atlanta -
2012 London -
Football
Manchester City Stadium
for 10 seasons
Manchester United on shirts for 4 seasons
Big sport events attract numbers of
They get to know the
country.
They often want to go back.
Tourists
Urban regeneration
Housing (London)
Jobs
Stadiums
Upgrades in transport
Revenues
Entertainment for locals
Foreign fans
Matches and games
PURE JOY
Overcrowded cities
People removal
No usage of stadiums etc
No long-term jobs
Costs
1.5m people may be forced to leave their homes to give space.
$11 billion spent already on WC
(Olympics are coming!)
of Brazilians
people are
Huge lacks in
– people
protesting in Rio
using pepper spray, tear gas,
rubber bullets
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