Sport events
description
Transcript of Sport events
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Commercialism Promotion
Advantages & Disadvantages
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is an ideal place for promotion
and marketing.
need more and more money to pay
for their expenses.
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NBC paid the sum of
to receive the right to transmit Olympic games for
the period of 2000-2008.
Prime-time spots of
long cost about
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Revenue on sponsorship makes up about
Olympic marketing
revenues.
1984 Los Angeles -
1996 Atlanta -
2012 London -
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Football
Manchester City Stadium
for 10 seasons
Manchester United on shirts for 4 seasons
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Big sport events attract numbers of
They get to know the
country.
They often want to go back.
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Tourists
Urban regeneration
Housing (London)
Jobs
Stadiums
Upgrades in transport
Revenues
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Entertainment for locals
Foreign fans
Matches and games
PURE JOY
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Overcrowded cities
People removal
No usage of stadiums etc
No long-term jobs
Costs
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1.5m people may be forced to leave their homes to give space.
$11 billion spent already on WC
(Olympics are coming!)
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of Brazilians
people are
Huge lacks in
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– people
protesting in Rio
using pepper spray, tear gas,
rubber bullets