Social Media for Boring Businesses
David Vogelpohl@davidvmc
As seen:
Social media pros?
Social media n00bs?
What is a boring business?
A business that a normal person wouldn’t “like”
Lawyers
Enterprise Software
Medical
Financial Services
Retail
Dentists
Think long and hard about Twitter
Build your personal network
Befriend and engage
Find your WOW
Invent some WOW
Prepare, prepare and prepare
Unpublish the pagebefore you start
Add map / local data
Professionally Designed Cover Photo
Format logo to fit your profile picture
How to PostPost as the business
Like or share as yourself
Train your troopsEncourage employees to like the page & engage
Pick co-admins
Show them how to post
Show them what to post
Gather email addresses of clients!
Launch Tuesday to Thursday after 9:30 AM
and before 11:00 AM
Use your friendsInvite your friends to like your
page. Don’t be shy!
Thank your friends for liking your page
Continue to engage your friends
Vary Your ContentPictures with people!VideoLinks to ArticlesQuestionsContests“Vanity like building”Links to your blog
Speak to your friendsUniversally appealing
Relate what you do to the real world
Show that you’re helping people
Facebrag
Speak to your industryInformation & Articles
Inside jokes
Trends
Questions
Vanity Like Building (yes again)
Blogging
Track your leads and sales
Google Analytics
Performance over time
UTM Link Builder
http://domain.com/?utm_source=Facebook&utm_medium=image&utm_campaign=fall-promotion&utm_content=staff-photo
Build “Custom Reports” based on this data
David Vogelpohl
@davidvmc
Web Development &Online Marketing
Mobile Apps &Mobile Web
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