Download - Social Media Campaigns Presentation - UTA

Corey Lark, Open Channels Group, @coreylark

Stephanie Scott, American Airlines, @schtebnay

#SMCFW

9 ESSENTIAL STEPS TO A SOCIAL MEDIA CAMPAIGN

• Collaborate with client and/or team to determine and agree upon goals• Revenue• Growth• Exposure/Awareness• Traffic• Impressions

• Set SMART goals• Specific, Measurable, Attainable, Realistic, Timely

@smcfortworth | #smcfw

1. DEFINE YOUR GOALS

• Listen

• Tactics

• Timeline

• Roles

• Look and Feel

• Content

• Content Calendar


2. DEVELOP STRATEGY

• Facebook

• Twitter

• YouTube

• Google+

• LinkedIn

• Pinterest


3. CHOOSE YOUR FORUM

• Personality characteristics

• What would he or she say?

• What can people expect from him/ her?

• Who does he or she remind us of?


4. ESTABLISH YOUR VOICE

• Name campaign

• Best times to post (when you eat)

• Original content

• Tweets 120 characters

• Short Facebook posts

• Call to action

• Mix it up – photos, videos


5. LAUNCH CAMPAIGN


6. MAINTAIN/MANAGE

• ENGAGE• Participate in two-way dialogue with your

community/followers

• Provide relevant content

• Add value to your community


7. MONITOR, MEASURE, REPORT

• Monitor/Measure• Mentions• @ Replies• Likes• Click-thrus• Shares• Impressions• Demographics

• Capture/communicate success stories


8. REVIEW, REFINE, REVISIT

• What worked well? What didn’t?

• What helped contribute to success (title, keywords, links, etc.)?

• Measure results vs. objectives

• Why did we succeed or fall short?

• Adjust strategies and measures

• Test new ideas


9. REPEAT

• LEARN from your last campaign

• DO IT AGAIN!


CASE STUDY


@smcfortworth / #SMCFW

Facebook.com/smcfw

www.smcfw.org

@openchannelspr / @coreylark

facebook.com/openchannelsgroup

www.openchannelsgroup.com

@americanair / @schtebnay

facebook.com/aa

www.americanairlines.com