Social Media Campaigns Presentation - UTA

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Corey Lark, Open Channels Group, @coreylark Stephanie Scott, American Airlines, @schtebnay #SMCFW 9 ESSENTIAL STEPS TO A SOCIAL MEDIA CAMPAIGN

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SMC Fort Worth's president, Stephanie Scott and vice president, Corey Lark presented this deck to public relations students at the University of Texas at Arlington.

Transcript of Social Media Campaigns Presentation - UTA

Page 1: Social Media Campaigns Presentation - UTA

Corey Lark, Open Channels Group, @coreylark

Stephanie Scott, American Airlines, @schtebnay

#SMCFW

9 ESSENTIAL STEPS TO A SOCIAL MEDIA CAMPAIGN

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• Collaborate with client and/or team to determine and agree upon goals• Revenue• Growth• Exposure/Awareness• Traffic• Impressions

• Set SMART goals• Specific, Measurable, Attainable, Realistic, Timely

@smcfortworth | #smcfw

1. DEFINE YOUR GOALS

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• Listen

• Tactics

• Timeline

• Roles

• Look and Feel

• Content

• Content Calendar

@smcfortworth | #smcfw

2. DEVELOP STRATEGY

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• Facebook

• Twitter

• YouTube

• Google+

• LinkedIn

• Pinterest

@smcfortworth | #smcfw

3. CHOOSE YOUR FORUM

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• Personality characteristics

• What would he or she say?

• What can people expect from him/ her?

• Who does he or she remind us of?

@smcfortworth | #smcfw

4. ESTABLISH YOUR VOICE

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• Name campaign

• Best times to post (when you eat)

• Original content

• Tweets 120 characters

• Short Facebook posts

• Call to action

• Mix it up – photos, videos

@smcfortworth | #smcfw

5. LAUNCH CAMPAIGN

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@smcfortworth | #smcfw

6. MAINTAIN/MANAGE

• ENGAGE• Participate in two-way dialogue with your

community/followers

• Provide relevant content

• Add value to your community

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@smcfortworth | #smcfw

7. MONITOR, MEASURE, REPORT

• Monitor/Measure• Mentions• @ Replies• Likes• Click-thrus• Shares• Impressions• Demographics

• Capture/communicate success stories

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@smcfortworth | #smcfw

8. REVIEW, REFINE, REVISIT

• What worked well? What didn’t?

• What helped contribute to success (title, keywords, links, etc.)?

• Measure results vs. objectives

• Why did we succeed or fall short?

• Adjust strategies and measures

• Test new ideas

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@smcfortworth | #smcfw

9. REPEAT

• LEARN from your last campaign

• DO IT AGAIN!

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@smcfortworth | #smcfw

CASE STUDY

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@smcfortworth | #smcfw

CASE STUDY

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@smcfortworth | #smcfw

CASE STUDY

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@smcfortworth | #smcfw

@smcfortworth / #SMCFW

Facebook.com/smcfw

www.smcfw.org

@openchannelspr / @coreylark

facebook.com/openchannelsgroup

www.openchannelsgroup.com

@americanair / @schtebnay

facebook.com/aa

www.americanairlines.com