Social Media In the Campaigns
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Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
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Obama vs McCain
Transcript of Social Media In the Campaigns
Social Media in the Campaigns
Creating Your Own Online Entourage through Social Mobilization
• Barack Obama• John McCain• What groups are learning from
both and what they are doing with it.
Today’s Topics
www.BarackObama.com- Today
Presence in All Places
My.BarackObama.com | @EATerrell
Courtesy TechPresident.com
Web
Social Networks in Numbers- ComScore
http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/
Self Identifying MicroGroups
The Obama Facebook Application
Social Bookmarking
Digg - 6.2M Users
Consistency
Role Reversal
Peer Influence
What Does This Mean for You?
http://www.multi-social.net/news/id/36http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.htmlhttp://en.wikipedia.org/wiki/Demographics_of_Norway
…of an estimated 1,554,993 total broadband subscribers. …of an estimated total population of 4,681,100.
But What About MySpace?
Courtesy TechPresident.com
Friends on MySpace
Consistency
Main Page Widgets: The Prize Inside
TaxCut.barackobama.com
Main Page Widgets: The Prize Inside
Customization & Cross Populated Content
Obama: YouTube 1,814 Videos, 116K Subscribers
Grab our twitter guide at DavidAllGroup.com
www.JohnMcCain.com
You’ve Been Disconnected…
Let’s Compare…
• Directed at confirmed supporters Not soft voters.
• No favorite pages? Not even supporter generated ones.
• No big shiny app? Actually it’s buried.
Let’s Compare…
McCain’s MySpace…
McCain: YouTube 330 Videos, ? Subscribers
• First Presidential Candidate to Mass Text Message
• iPhone App
Taking it Mobile
Taking it Mobile
