Social Media Campaign

THE BRIEF:

To execute the very first social media campaign for Brigade Group’s new lounge bar – HIGH Ultra Lounge, the tallest lounge in Bangalore.

THE Objective:

To create news about High Ultra Lounge, Bangalore.

Geek’s strategy:

Geek did not want to go the conventional way of putting up just lounge pictures and photos of people partying.

We wanted to create a buzz.Here’s how we did it.

EXECUTION:

For the purpose of the campaign wedecided to target 4 major social mediaplatforms:

We divided our campaign communicationphases.

into three

1.2.3.

Teaser/ buzz campaignLaunch campaignPost launch campaign

Teaser campaign:

The strategy was ‘not to reveal the logo’…

Until the launch.

Instead, we started a conversation!

We asked people what gets them High!

We designed creatives based on people’sresponses and made them out of High logo’s designelement- the coloured accents.

Creatives

Contest:

We conducted a simple, yet fun contest called “HIGH ON” asking people to fill in the missing blank based on the clue of the picture.

Winners were given free High t-shirts.

As part of engagement, we also posed somequestions on Bangalore that would get peopleguessing.

Launch

Soon it

Campaign:

was time to reveal the brand:

We did so, with a launch campaign which had afocus on food, drinks and ambience.

We also went topical when Bangalore’s nightlifedeadline was increased to 1.00 pm.

Post-launch campaign:

For the post launch, we came up with creatives andlogos for all of High Ultra Lounge’s events andhappenings.

High Sunday Brunch

To promote the event we used a sharp, witty andnaughty tone – a route rarely used to promote aSunday Brunch, and also created a logo for the HighSunday Brunch.

Pink in the City

We designed the logo for event, which is only forladies, along with some fun creatives!

High Full Moon Party:

We created a logo for the event along with thecreatives and the experience at the party.

The Highrish Party:

We created a logo for the event along with thecreatives and the experience at the party.

We placed an Instagram standee at HIGH andintroduced the concept of a HIGH-fie, which is aselfie at HIGH!

Keeping in line with the fun, stylish, HIGH classreputation of HIGH, we created a series of funvideos that people would love to share!

10 ways to open a bottle!

https://www.youtube.com/watch?v=brWqVhPOG-c

Results:

In a matter of four months, we have amassed close to9500 organically!

Results:

Each post has an average reach of 1,500 people – not aneasy feat for a brand new venture.

Thanks!