Social Media Campaign - Case Study ( High Ultra Lounge )
-
Upload
geek-creative-agency -
Category
Social Media
-
view
439 -
download
1
description
Transcript of Social Media Campaign - Case Study ( High Ultra Lounge )
Social Media Campaign
THE BRIEF:
To execute the very first social media campaign for Brigade Group’s new lounge bar – HIGH Ultra Lounge, the tallest lounge in Bangalore.
THE Objective:
To create news about High Ultra Lounge, Bangalore.
Geek’s strategy:
Geek did not want to go the conventional way of putting up just lounge pictures and photos of people partying.
We wanted to create a buzz.Here’s how we did it.
EXECUTION:
For the purpose of the campaign wedecided to target 4 major social mediaplatforms:
We divided our campaign communicationphases.
into three
1.2.3.
Teaser/ buzz campaignLaunch campaignPost launch campaign
Teaser campaign:
The strategy was ‘not to reveal the logo’…
Until the launch.
Instead, we started a conversation!
We asked people what gets them High!
We designed creatives based on people’sresponses and made them out of High logo’s designelement- the coloured accents.
Creatives
Contest:
We conducted a simple, yet fun contest called “HIGH ON” asking people to fill in the missing blank based on the clue of the picture.
Winners were given free High t-shirts.
As part of engagement, we also posed somequestions on Bangalore that would get peopleguessing.
Launch
Soon it
Campaign:
was time to reveal the brand:
We did so, with a launch campaign which had afocus on food, drinks and ambience.
We also went topical when Bangalore’s nightlifedeadline was increased to 1.00 pm.
Post-launch campaign:
For the post launch, we came up with creatives andlogos for all of High Ultra Lounge’s events andhappenings.
High Sunday Brunch
To promote the event we used a sharp, witty andnaughty tone – a route rarely used to promote aSunday Brunch, and also created a logo for the HighSunday Brunch.
Pink in the City
We designed the logo for event, which is only forladies, along with some fun creatives!
High Full Moon Party:
We created a logo for the event along with thecreatives and the experience at the party.
The Highrish Party:
We created a logo for the event along with thecreatives and the experience at the party.
We placed an Instagram standee at HIGH andintroduced the concept of a HIGH-fie, which is aselfie at HIGH!
Keeping in line with the fun, stylish, HIGH classreputation of HIGH, we created a series of funvideos that people would love to share!
10 ways to open a bottle!
https://www.youtube.com/watch?v=brWqVhPOG-c
Results:
In a matter of four months, we have amassed close to9500 organically!
Results:
Each post has an average reach of 1,500 people – not aneasy feat for a brand new venture.
Thanks!