Go Ultra Lowy34kq1j823g1fyy8i10rhxj1-wpengine.netdna-ssl.com/...Campaign assets: Chargepoint Hidden...
16
Go Ultra Low Partner toolkit September 2019
Transcript of Go Ultra Lowy34kq1j823g1fyy8i10rhxj1-wpengine.netdna-ssl.com/...Campaign assets: Chargepoint Hidden...
Go Ultra LowPartner toolkitSeptember2019
Contents1 What is Go Ultra Low
2 The 201920 campaign
3 Campaign strands ndash now live
4 Campaign assets
1 The Car
2 Chargepoint Hidden Gems
5 Campaign strands ndash coming soon
6 How you can support the campaign
7 Sharing our content
8 Example social copy
9 Editorial copy
10 The new Go Ultra Low website
11 Evaluating the campaign
12 Get in touch
2
What is Go Ultra Low
3
Go Ultra Low is a collaborative communications campaign between government and industry that aims to increase awareness and purchase consideration of electric vehicles (EVs)
With more attention on EVs than ever before Go Ultra Low aims to promote the benefits of EVs - both for the here and now but also looking ahead to create a positive cultural backdrop for the transition to low-carbon transport
The campaign is delivered by the Governmentrsquos Office for Low Emission Vehicles (OLEV) and the Society of Motor Manufacturers and Traders (SMMT) in collaboration with GUL Members which include vehicle manufacturers and energy companies
The 201920 campaign
It is an always-on campaign with key spikes of activity through the year and the opportunity for partners throughout
The campaign aims to
bull Capitalise on interest and awareness in EVs
bull Increase normalisation of EVs
bull Reduce misconceptions around EVs
In doing so we hope to
bull Increase purchase consideration and uptake of EVs 4
4
On Monday 16 September Go Ultra Low launched a new consumer campaign across the following channels
bull Video on demandbull Cinemabull Out of homebull Radio
bull Digital and Socialbull Eventsbull Paid search
Campaign strands ndash now live
5
The Car Chargepoint Hidden Gems
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Contents1 What is Go Ultra Low
2 The 201920 campaign
3 Campaign strands ndash now live
4 Campaign assets
1 The Car
2 Chargepoint Hidden Gems
5 Campaign strands ndash coming soon
6 How you can support the campaign
7 Sharing our content
8 Example social copy
9 Editorial copy
10 The new Go Ultra Low website
11 Evaluating the campaign
12 Get in touch
2
What is Go Ultra Low
3
Go Ultra Low is a collaborative communications campaign between government and industry that aims to increase awareness and purchase consideration of electric vehicles (EVs)
With more attention on EVs than ever before Go Ultra Low aims to promote the benefits of EVs - both for the here and now but also looking ahead to create a positive cultural backdrop for the transition to low-carbon transport
The campaign is delivered by the Governmentrsquos Office for Low Emission Vehicles (OLEV) and the Society of Motor Manufacturers and Traders (SMMT) in collaboration with GUL Members which include vehicle manufacturers and energy companies
The 201920 campaign
It is an always-on campaign with key spikes of activity through the year and the opportunity for partners throughout
The campaign aims to
bull Capitalise on interest and awareness in EVs
bull Increase normalisation of EVs
bull Reduce misconceptions around EVs
In doing so we hope to
bull Increase purchase consideration and uptake of EVs 4
4
On Monday 16 September Go Ultra Low launched a new consumer campaign across the following channels
bull Video on demandbull Cinemabull Out of homebull Radio
bull Digital and Socialbull Eventsbull Paid search
Campaign strands ndash now live
5
The Car Chargepoint Hidden Gems
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
What is Go Ultra Low
3
Go Ultra Low is a collaborative communications campaign between government and industry that aims to increase awareness and purchase consideration of electric vehicles (EVs)
With more attention on EVs than ever before Go Ultra Low aims to promote the benefits of EVs - both for the here and now but also looking ahead to create a positive cultural backdrop for the transition to low-carbon transport
The campaign is delivered by the Governmentrsquos Office for Low Emission Vehicles (OLEV) and the Society of Motor Manufacturers and Traders (SMMT) in collaboration with GUL Members which include vehicle manufacturers and energy companies
The 201920 campaign
It is an always-on campaign with key spikes of activity through the year and the opportunity for partners throughout
The campaign aims to
bull Capitalise on interest and awareness in EVs
bull Increase normalisation of EVs
bull Reduce misconceptions around EVs
In doing so we hope to
bull Increase purchase consideration and uptake of EVs 4
4
On Monday 16 September Go Ultra Low launched a new consumer campaign across the following channels
bull Video on demandbull Cinemabull Out of homebull Radio
bull Digital and Socialbull Eventsbull Paid search
Campaign strands ndash now live
5
The Car Chargepoint Hidden Gems
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
The 201920 campaign
It is an always-on campaign with key spikes of activity through the year and the opportunity for partners throughout
The campaign aims to
bull Capitalise on interest and awareness in EVs
bull Increase normalisation of EVs
bull Reduce misconceptions around EVs
In doing so we hope to
bull Increase purchase consideration and uptake of EVs 4
4
On Monday 16 September Go Ultra Low launched a new consumer campaign across the following channels
bull Video on demandbull Cinemabull Out of homebull Radio
bull Digital and Socialbull Eventsbull Paid search
Campaign strands ndash now live
5
The Car Chargepoint Hidden Gems
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Campaign strands ndash now live
5
The Car Chargepoint Hidden Gems
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Campaign assets The Car ndash 30rdquo
6
The challenge To build momentum and demonstrate the increased prevalence of EVs in order to normalise the technology and encourage purchase consideration
The idea The creative idea confidently re-frames the electric car as just lsquoThe Carrsquo to remove the differentiator and normalise ownership
30 second long edit
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Campaign assets The Car ndash 15rdquo
7
We have developed supplementary content with informed and educational messaging around range cost and charging to assert the EV advantage
Range message 15 second edit
Charging message15 second edit
Cost message 15 second edit
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Campaign assets Chargepoint Hidden Gems
8
This social-led campaign uses photography to showcase chargepoints in some of the most beautiful locations across the UK and highlight how far the network of 25000 chargepointsconnectors reaches
You could use photos of your own chargepoints and the hashtag ChargepointHiddenGemsto highlight your offering to EV drivers
The full suite of imagery can be shared on request
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Campaign strands ndash coming soon
9
EV Test Drives Myth vs Reality We know that there are a lot of myths and misconceptions surrounding EVs To help illustrate the reality behind the myths we have created a set of animations that address the myth and give the correct answers
We know that driving an EV can have a huge influence on peoplersquos attitudes towards making the switch to electric To help bring the EV experience to life for even more people we have created a suite of video content to showcase drivers trying out EVs for the first time
The following campaign strands will also be launched over the coming months
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
How you can support the campaign
10
We want to work with partners to help drive a major cultural shift in attitudes towards EVs
With your support we can create momentum change driversrsquo perceptions about EVs and start to embed a genuine change in attitudes
You can support the campaign and help us amplify the conversation by sharing campaign assets through your owned and earned channels
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Sharing our content
11
You can share posts from our channels adapt the example copy on the following page or create your own posts
If creating your own posts please link to our website and tag GUL on our social media platforms so we can amplify your message
GoUltraLowcomFacebookcomGoUltraLow GoUltraLow
YoutubecomGoUltraLow GoUltraLowCars
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Example social copy
The following posts could be used as they are or adapted and added to as required
bull Wersquore proud to support Go Ultra Low in helping more people make the switch to
electric Find out more at GoUltraLowcom
bull With over 40 models available the ldquoElectric Carrdquo is now ldquoThe Carrdquo For more
information visit GoUltraLowcom
bull With over 4000 new drivers on the road each month the ldquoElectric Carrdquo is now
ldquoThe Carrdquo Find out more at GoUltraLowcom
bull Thinking about a new car Have you considered going electric Find out everything
you need to know about EVs at GoUltraLowcom
bull The future is electric Join those making the switch to EVs Visit GoUltraLowcom to
find our more
12
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Editorial copy
13
You could use the editorial copy below as the basis for any copy which you wanted to create to talk about the campaign and your support for it
Go Ultra Low is the national campaign for electric vehicles (EVs) which aims to provide all the facts and information drivers need to make an informed decision about switching to an EV
Theyrsquore here to help educate and inform drivers on their journey to owning an EV ndashhelping everyone choose the vehicle thatrsquos right for them providing the information they need to choose an EV-friendly tariff and guidance on charging at home
The new campaign for 2019 highlights that with the increased range of vehicles available improved network of chargepoints across the UK and cost saving compared to petrol and diesel vehicles now is the time to go electric
With support from their network of partners Go Ultra Low is helping to normalise EVs and excite drivers about the amazing possibilities they now provide
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
The new Go Ultra Low website
14
Go Ultra Low have also launched a new website containing all the information drivers need to make an informed decision about making their next car electric
Updated features includebull Even more cars on our EV selectorbull New and improved tools to calculate
the cost saving benefits of EVsbull A new EV energy tariff selectorbull An interactive map allowing you to
find the nearest incentives in your local area (coming soon)
By driving to the website in your comms you can help us to support even more drivers in making the switch
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Evaluating the campaign spike
15
We will be carrying out a thorough evaluation of the campaign spike and would like to gather as much information as possible on how partners have used the campaign assets
Please share details of how you have supported the campaign along with any reach and engagement metrics with us to help us build a complete picture of the activity
To share any details please get in contact with pearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
Thank you
John Cootejohncoote23redcom
Pearl Goodingpearlgooding23redcom
