Social currencyWhy content matters in social media
Chris Buckley - @buckers
Few brands were built to be social. They weren’t created to converse. The future success of a brand is dependent on how quickly it can evolve to meet the desire of a connected people to engage with it
The way we collect and share knowledge and information has changed
We like to collaborate and create connections
Social media is part of our daily repertoire
We construct our reality around what we discover
Compelling TrueAuthenticTransparent
Social currency creation
Effect
Currency
AwarenessEngagementFollowers and fans Share of voice
Utility Incentive
Sentiment
Entertainment InformationPersonal value Reward
Influence
Social ideas
Simplicity Unexpected Concrete Credible EmotionStory-telling
Be masters of exclusion
The single idea that you
could spend a lifetime
following
Generate interest and curiosity that
lasts
Open gaps in knowledge,
then fill them
Explain things in human
interactions
Create tangible ideas
Allow people to test ideas themselves
Make people feel
something towards
something
People, not abstractions
Multiply experiences
through interesting
story-telling
Simplicity
Unexpected
Concrete
Credible
Hampshire Police
Emotion
Hampshire Police
Emotion
Story-telling
Story-telling
Technology changes, but people stay the same
Thank you@headstream
headstream.com
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