Social currencyWhy content matters in social media

Chris Buckley - @buckers

Few brands were built to be social. They weren’t created to converse. The future success of a brand is dependent on how quickly it can evolve to meet the desire of a connected people to engage with it

The way we collect and share knowledge and information has changed

We like to collaborate and create connections

Social media is part of our daily repertoire

We construct our reality around what we discover

Compelling TrueAuthenticTransparent

Social currency creation

Effect

Currency

AwarenessEngagementFollowers and fans Share of voice

Utility Incentive

Sentiment

Entertainment InformationPersonal value Reward

Influence

Social ideas

Simplicity Unexpected Concrete Credible EmotionStory-telling

Be masters of exclusion

The single idea that you

could spend a lifetime

following

Generate interest and curiosity that

lasts

Open gaps in knowledge,

then fill them

Explain things in human

interactions

Create tangible ideas

Allow people to test ideas themselves

Make people feel

something towards

something

People, not abstractions

Multiply experiences

through interesting

story-telling

Simplicity

Unexpected

Concrete

Credible

Hampshire Police

Emotion

Hampshire Police

Emotion

Story-telling

Story-telling

Technology changes, but people stay the same

Thank you@headstream

headstream.com