EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRY
Business Proprietary & Confidential 2
Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
Business Proprietary & Confidential 3
Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization
Company Executives
Strategic Planning
Research Dept.
Opportunity
Identification
Marketing Dept.
Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration
Analysis
Investments/M&A
Opportunity Analysis,
Due Diligence
Strategy
Competitive,
Market Research
Performance
SEO, SEM,
Media Buying
Content
PR, Marcom,
Social
Affiliates & Partners
Mining, Qualification,
Tracking
Account Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,
Categorization
Business Proprietary & Confidential 4
We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5B web pages/mo.
International Panel
200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
Business Proprietary & Confidential 5
Our Data
Over 5B events/day(60k events per second)
8 PhDs,100 Engineers
and Big Data experts
Insights on 200MWebsites
& 5M mobile apps
Cleaning, Categorizing & processing
Machine-Learning &Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
Business Proprietary & Confidential 6
What are competitors doing that is working, or failing?
21Business Proprietary & Confidential
• Keywords
• Referring sites/link sources
• Content creation
• Product selection
• PPC ad spend
• Social activity
• Geo targeting
What do your consumers want?
22Business Proprietary & Confidential
• What?
• Where?
• When?
• Why?
• How?
What do your consumers want?
24Business Proprietary & Confidential
Prioritize countries by engagement
Use referring sites to identify link/traffic sources by category
30Business Proprietary & Confidential
Use ‘Popular Pages’ to identify the best pages on a specific site
31Business Proprietary & Confidential
Harvest keywords from industry content sites for blog post ideas
34Business Proprietary & Confidential
Understand which countries drive the most traffic to a website or industry
41Business Proprietary & Confidential
Top Related