Quick GuideAll you need to know

about

SimilarWeb.com to make the most of it

for your online competitive analysis

Why SimilarWeb? SimilarWeb helps you get the full picture of the traffic going

to your competitor sites and the sources of this traffic.

Understand competitor websites’ strengths and weaknesses

to inform your marketing strategy.

Compare your traffic activity against competing websites to

benchmark performance and success.

Use web rankings and traffic trends to stay on top of

changes in your industry.

Welcome! To get started simply enter the name of the site you’d like to explore and press ‘analyze:’

We’ll use Nba.com as an example

After entering the name of the site and clicking on ‘analyze’ a six-part report will appear. The first part gives you an

overview for the site’s traffic.

This section shows the rankings for the

website among all other sites on the web, in its biggest

country and within the category where the website analyzed

belongs.

Sources of traffic to

the website

classified into six

categories.

The Sidebar allows you to navigat

e between the

different parts of the report, click on

the icons or

scroll down to see the other

sections

The content in the Overview is split on 3 rows

Traffic reach over the past 6 months &

user engageme

nt.

To compare traffic activity with competing sites click on ‘add competitor’ and add another website URL .

Press here

For example, this is what we see after selecting espn.com as a competitor of nbc.com

The second part of the report presents the geographical distribution of the site audience .

נתוני שימוש באתר פר מדינה

The third part of the report analyzes the leading sites referring traffic to nba.com and also which websites are

receiving traffic from within nba.com

The fourth section let’s you understand the most important paid and organic keywords for nba.com and you can also see

which search engines are bringing most traffic

The fifth section analyzes the share of traffic coming from social networks.

Click on a category to get a

list of the Top 100 sites in

the chosen category.

The sixth part will help give you a broader understanding of the website’s audience. Which other websites are

popular among visitors of nba.com? What other categories and topic are they also interested in?

The last part uses SimilarSites technology to show you other websites that are relevant to the one you’re

researching.

This is a great tool to discover sites with similar content competing for the same traffic. It’s also a resource to find new leads.

After clicking “Top Websites” you’ll have to enter the category you’re interested in researching as well as the country you’d like to review. Click on “filter” to

see the Top 100 hundred sites in your chosen category & country.

The ‘Top Websites’ feature on the top bar will help you find out the biggest websites in the world. You can also choose to see

the biggest websites in a specific country and category.

Below you can see the result page after selecting the Sports Category in United States

Thank you for using SimilarWeb!

We love feedback, suggestions and questions. You can can contact us

here:

similarweb.com/contactus