Similarweb 2016: new tricks and treats by Boaz Sasson
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Transcript of Similarweb 2016: new tricks and treats by Boaz Sasson
EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRY
Business Proprietary & Confidential 2
Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
Business Proprietary & Confidential 3
Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization
Company Executives
Strategic Planning
Research Dept.
Opportunity
Identification
Marketing Dept.
Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration
Analysis
Investments/M&A
Opportunity Analysis,
Due Diligence
Strategy
Competitive,
Market Research
Performance
SEO, SEM,
Media Buying
Content
PR, Marcom,
Social
Affiliates & Partners
Mining, Qualification,
Tracking
Account Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,
Categorization
Business Proprietary & Confidential 4
We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5B web pages/mo.
International Panel
200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
Business Proprietary & Confidential 5
Our Data
Over 5B events/day(60k events per second)
8 PhDs,100 Engineers
and Big Data experts
Insights on 200MWebsites
& 5M mobile apps
Cleaning, Categorizing & processing
Machine-Learning &Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
Business Proprietary & Confidential 6
Among Our E-Commerce Customers
Business Proprietary & Confidential 7
SimilarWeb is the Trusted Authority for Digital Insights
Business Proprietary & Confidential 8
Relevant ranking factors to focus on in 2016
Backlinks: build buzz
10Business Proprietary & Confidential
Keyword targeting: understand your users
11Business Proprietary & Confidential
Useful content: solve user’s problems and entertain them
12Business Proprietary & Confidential
Engagement with brand/website: becoming attractive
13Business Proprietary & Confidential
SimilarWeb PRO use casesfor SEOs
Before meeting the client
15Business Proprietary & Confidential
Understand site's traffic trend – up, down, stagnating?
16Business Proprietary & Confidential
Identify penalties
17Business Proprietary & Confidential
Identify competitors and benchmark
against them
18Business Proprietary & Confidential
Benchmark site against the industry or competing sites
19Business Proprietary & Confidential
Strategic planning
20Business Proprietary & Confidential
What are competitors doing that is working, or failing?
21Business Proprietary & Confidential
• Keywords
• Referring sites/link sources
• Content creation
• Product selection
• PPC ad spend
• Social activity
• Geo targeting
What do your consumers want?
22Business Proprietary & Confidential
• What?
• Where?
• When?
• Why?
• How?
What do your consumers want?
23Business Proprietary & Confidential
Popular content &
products
What do your consumers want?
24Business Proprietary & Confidential
Prioritize countries by engagement
Keyword research: turbo mode
25Business Proprietary & Confidential
Use your competitors’ keywords by share,volume, or CPC
26Business Proprietary & Confidential
Use your industry’s trending keywords
27Business Proprietary & Confidential
Target universal search keywords
28Business Proprietary & Confidential
Links & traffic
29Business Proprietary & Confidential
Use referring sites to identify link/traffic sources by category
30Business Proprietary & Confidential
Use ‘Popular Pages’ to identify the best pages on a specific site
31Business Proprietary & Confidential
Use ‘Audience Interest’ to find related sites
32Business Proprietary & Confidential
Content creation
33Business Proprietary & Confidential
Harvest keywords from industry content sites for blog post ideas
34Business Proprietary & Confidential
Harvest topics from Popular Pages on industry content sites
35Business Proprietary & Confidential
Monitor trending searches in your industry
36Business Proprietary & Confidential
Spy on sales/conversions
37Business Proprietary & Confidential
Estimate conversions via thank-you pages in Popular Pages
38Business Proprietary & Confidential
Estimate logged-in users via thank-you pages in Popular Pages
39Business Proprietary & Confidential
Estimate popular products via traffic share in Popular Pages
40Business Proprietary & Confidential
Understand which countries drive the most traffic to a website or industry
41Business Proprietary & Confidential
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