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AUTOMATED DIABETES DIARYcombining data from
wellness trackers and medical devices
Diabetes treatment costs in 2013: $ 548 B
2013 2035
$
†<60y
TRACK AND
LEARN
> 1 000 apps, only 1.2 % penetration
“Apps rely on manual input of data.”“No interoperability with glucometers, health & fitness apps.”
Our Disruptive Approach: CooperationPersonal Health Record systems
Taltioni, Microsoft HealthvaultNext generation EHR systems
Empowered PatientsWearables, wellness appsLegislation: patients own the data
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.Jorma Lahtela, MD, UTA / UKU / TAYSPäivi Hannula, MD, PSHPAntti Virkamäki, MD, CMO, MendorAtte Vadén, MD, Koskiklinikka / MediverkkoJyrki Lähde, MD, Terveystalo
Type 1 diabetic (14 y), software pro (15 y)Startup experience (14 y)
Type 1 diabetic (4 y), software pro (15 y)Military software, visualisation
Healthcare PR, marketing (6 y)Protomo startup coaching
Mikael
Timo
Assi
Advisors
People with diabetes pay 79 € / y
Future revenue streams from• Healthcare organizations• Insurance companies• Device manufacturers
Go-to-market via• Diabetes organizations• Healthcare organizations• App stores
2014 2015 2016 2017 20180
1
2
3
4
5
6
7
Users (k) 0,5 23 170 1 200 6 000Revenue (k€) 0 260 13 600 96 000 480 000
Cost (k€) 180 350 1 360 11 000 60 000
Strategy
Protection– Clinical trials– Certify as a medical device– Patent data analysis components
Trade Sale Opportunities– Pharma, device vendors– Wellness, healthcare service providers
Investment Opportunity
Looking for 100 000 €, to
– finalize product, start user trials in Q2 2014 (Tekes Tempo 1)
– launch in Finland on World Diabetes Day 14.11.2014 (Tempo 2)
– prepare for next round in Q1 2015, for medical device certification and international growth (Vigo, NIY)
Also for advice, connections, and experience
…making sense of diabetes trends
Mikael Rinnetmä[email protected]
+358 50 3855511linkedin.com/in/mikaelrinnetmaki
twitter.com/mrinnetmaki
www.sensotrend.com/linkedin.com/company/sensotrendtwitter.com/sensotrendfacebook.com/sensotrend gust.com/c/sensotrend
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