Markku Turunen Tampere Unit for Human-Computer Interaction University of Tampere
Sensotrend Open Mic presentation at mHealth Tampere
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Transcript of Sensotrend Open Mic presentation at mHealth Tampere
Comprehensive electronicdiabetes diary
Diabetes
Normal
30 ----- 25 ----- 20 ----- 15 ----- 10-- 8 ----4 -----| | | | | | | | | | | | | | | | | | | | | | | | |0 6 12 18
24
Diabetes type 1
Diabetes type 2?
?
? ?
?
?
?
?
Bloo
d G
luco
se
Diabetics learn from monitoring themselves
Combining data from different sources is hard
Problem
Glucose
Insulin
Carbs
Exercise
Annotation
Analysis
Extra work
Extra features
Competition
Pen & Paper + + + + + -
Excel + + + + + + -
MySugr + + + + + + - ”Motivational”
Glooko + + + + + -
Diasend + + +
Mendor + +
CareLink + + + + +
Sensotrend
+ + + + + +
Costs of Diabetes Treatment
Diabetes Type 1 Diabetes Type 20
1000
2000
3000
4000
5000
6000
7000
No compl.Complications
http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri
€ / person / year
Electronic Diabetes Diary
• ”25 years old idea” – finally feasible?
Product
We use datafrom various sources,build adapters where
necessary
PSHP
Private and public healthcare
organizations pay a license fee
€
We visualize the data for diabetics and their health care professionals
€
Team
Mikael RinnetmäkiType 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment
Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation
Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching
http://sensotrend.com
…making sense of diabetes trends
Fitness
PersonalizedMedicine
Quantified Self MyData
Diabetes HealthcarePatientEmpowerment
InformationVisualization
Motivation vs. FacilitationM
otiva
tion
Ability
High
Low
Hard to do Easy to do
Rock Health Startup ElementsBJ Fogg: Habit Design
http://youtu.be/YQjLOyguXSQ
Costs of Diabetes in Finland
CHC, in-patient23%
CHC, out-patient10%
Special care, in-pa-tient23%
Special care, out-patient
10%
Medication29%
Supplies5%
Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri
Markets
Finland290 000 diagnosed diabetics (+ 200 000)Healthcare cost € 2.5 B (15 % of total)Taltioni ecosystem
Globally371 M diabeticsCost $ 471 B expenditure (11 % of total)Interfaces being opened
Financials
2014 2015 2016
100 6000
33000
100000
0
User onlyOrganization
Seed Vigo Series A
Personnel 3 8 20 60
Organizations 0 2 8 30
Revenue (u) 0 42 K € 0.60 M € 1.41 M €
Revenue (o) 0 25 K € 0.42 M € 3.90 M €
Revenue 0 67 K € 1.02 M € 5.31 M €
Investment Opportunity
Looking for 0.5 M €, for a 15 % share, to– finalize product, start user trials–make the first deals in Finland– prepare for next round in H1 2015, for
medical device certification and international growth
Also for advice and experienceStartups in medtech, financial expertise
Competitive Advantage
Knowledge of both diabetes and IT
First mover advantageLegislation changingMedical device certificationTaltioni ecosystem
Citizens in control of their dataConsumers more and more aware