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The Rocky and Rewarding Road to
Sustainability Partnerships
A Community InvestmentApril 8 2008
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Special Guest Speakers
SecretaryMarin
AdmiralHering
SenatorKehoe
"The Rough and Rocky but Rewarding Roadto a Sustainability Partnership"
Workshop Sessions
Purpose Focus &Motivation(1)
Turning Talk into
Reality(2)
BuildingStructure(3)
Measuring toManage &
Sustain(4)
Case Study:Field Station(5)
Sustainability& Strategic
Planning(6)
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Agenda
1:00 - Introductions1:05 - Admiral Len Hering1:35 - Secretary Rosario Marin2:05 - Senator Kehoe2:35 -
Purpose Focus and Motivation2:55 - Turning Talk into Reality3:15 - Building the Structure3:40 - Measuring to Manage and Sustain4:00 - Building a Sustainable Field Station
4:20 - Sustainability and Strategic Planning4:30 - Adjournment
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Introductions
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Admiral Len Hering
Commander, Navy Region Southwest
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Rosario Marin
Secretary, State and Consumer
Affairs Agency
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Christine Kehoe
California State Senator
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Prepare and Sign the Charter
Build an Effective
Organizational Structure
Strategic Plan
& Metrics
San Diego Regional Sustainability Partnership
Development Timeline
Future
Oct 2005 Nov 2006 Jan 2008 Apr 2008 2009
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Prepare and Sign the Charter
Initiate Dialogue
Build Team
Establish Guidelines
Build Charter
Sign & Celebrate
San Diego Regional Sustainability Partnership
Development Timeline
Oct 2005 Nov 2006Mar 2006
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Build an Effective Organizational Structure
Membership Management
Logo, & Web Site
Manage Committes Check to Modify
Annual Meeting
San Diego Regional Sustainability Partnership
Development Timeline
Dec 2006 Feb 2007 Oct 2008
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Strategic Plan & Metrics
Prepare for BoD
Elect & Empanel BoD
Metrics Task Order Educate & Empower Community
Make Org. Sustainable
San Diego Regional Sustainability Partnership
Development Timeline
Future
Nov 2008 Jan 2008 Mar 2008 2009
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Purpose, Focus and Motivation
Josh Gelfand
Eco Investment Network International, Inc.
www.ecoinvestmentclub.com
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What is the California Center for
Sustainable Energy (CCSE)?
We are an independent, nonprofit,We are an independent, nonprofit,mission driven organization workingmission driven organization working
to create a sustainableto create a sustainableenergy future.energy future.
We are your guide on the journey toWe are your guide on the journey toa sustainable lifestyle.a sustainable lifestyle.
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Our Purpose: to help the communityachieve the Triple Bottom Line
Help Green Your World
Put Green in Your Pocket
Teach Green Living
People - Planet - Profit
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Find Purpose by answering the Ws
Why do we need this organization?
What void are we filling?
will we accomplish?
Who should be involved?
When will we begin and achieve ourobjectives?
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WHY?
16
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WHAT?
17
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What is Sustainability?Sustainability means living and working
as if you really believe there is atomorrow
www.energycenter.org
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What is Sustainability? Sustainability is a characteristic of a process or state that
can be maintained at a certain level indefinitely. Wikipedia
A concept that balances the interconnectedness of theenvironment, economy and the quality of life and that
recognizes the importance of the stewardship over each: SDRegional Sustainability Partnership Charter
Meeting the needs of the present without compromising theability of future generations to meet their own needs.Brundtland Commission, USEPA
Managing finite resources today for an infinitetomorrow.
SDRSP Vision statement
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What?
What void are we filling?
Disjointed sustainability and environmentalcommunity
Need to open lines of communication
between sustainability stakeholders
Need a hub of resources and information
Educate and Empower
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WHO?
21
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WHO? Who is the leadership?
Who are the members?
Who is the target?
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WHEN?
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Keep our focus through the Cs
Consistency
Clarity
Communication
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Consistency
Message must be continuously fed from
the top down to keep everyone on thesame page
Requires leadership and commitment,which is especially challenging in a
volunteer organization
25
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Clarity
Messaging must be concise
Everything must have a clear definition tokeep membership on the same page
26
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Communication
Regular meetings, emails and
conversations must be consistent
It is the responsibility of the leadership tokeep committee members andstakeholders involved and constantly
aware of progress
27
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Guidelines for successT.I.P.
Transparent
Open and available information and resources
Inclusive
Vital to keep enthusiasm and membershipinvolvement
Proactive
Dont just talk the talk WALK THE WALK!
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We all must be Leaders! We cannot serve the needs of our energy
future by being risk averse in a world full of
risk!
We must be consistent over long term in word
and deed and speak candidly about choicesconsumers and organizations make!
We must clarify for consumers, industry andgovernment the choices that provide for asustainable future and those that do not!
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Please make your voice heard
Demand that government make climate
change mitigation and adaptation apriority.
Support and encourage actions to reducegreenhouse gas emissions and adapt to
coming changes.
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What must you do? Educate yourself!
Get involved!
Discuss, Debate and Influence!
Vote!
www.energycenter.org
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For More Information: Josh Gelfand
(619) 726-8143
www.sdrsp.org
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Turning Talk into Reality Drivers
Dialogue
Ground Rules
Charter Development Celebrating Success
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Why Collaborate ?
Drivers
Federal InitiativesExecutive Orders 13423, 13352Energy Policy Act of 2005
Federal Acquisition Regulations (FAR) State of California Legislation &
Executive Orders
Individual Agency/Departmentalpolicies Industry Standards
Ed Pinero
White House Office of theFederal Environmental
Executive (OFEE)
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World Drivers
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San Diego Region
California yesterday (1960)
15.8 million residentsCalifornia today
34.8 million resident
California tomorrow (2040)
58.7 million residents
The Challenge Sustain our smart growth initiatives
21st Century Changes
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A time for..Government
Corporations
Community
to reinvent themselves
21st Century Changes
New Vision, Solutions, and Partnerships
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Partnership Benefits
Walking the same path.
Maximizes operationalefficiencies
Eliminates redundancies Adds flexibility and
responsiveness Reduces and avoids costs Improves product quality
and contract delivery Overcomes resourcelimitations
Enhances decision making Improves regulatory
compliance
Enhances security Improves Health & Safety
performance Reduces environmental
impacts Gets the most out of their
people
Improves organizational andinfrastructure efficiency Improves resource
utilization Does more with less
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Quantifiable and Intangible
Tier 1:Optimize Business
Costs
Tier 2:
EnhancedCustomerSatisfaction
Tier 3:
EnhancedImage, Goodwill,Community
Tier 4:
Benefits to
Productivity,Economy and
Environment(Externalities)
Most Tangible to Least Tangible
Benefit of Business Participation
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Partnering for Success
Partnering helps you leverage the resources,
knowledge, creativity, assets and personalenergies of yourself and stakeholders to helpbetter achieve your organizational goals.
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Dialogue is a disciplined and interactive process of
speaking, listening and inquiring among peers that:
1)Expands collective knowledge
1)Turns unproductive debate into focused outcomes
1)Helps form new approaches to solving complex(environmental) issues
1)Identifies existing partnerships and forums
1)Initiates Leadership
Begin With a DialogueBegin With a Dialogue
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Leadership CharacteristicsLong term perspective & a global mindset
Passion for sustainability
Influence & persuasion rather thancommand & control
Tenacity
Optimism & positive actionCapacity for innovation
Integrated thinking
El t f S
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Elements for Success
Focus on the end-goal
Create conditions such that partneringbecomes comfortable
Understand the other parties involved
Appreciate and respect each othersdifferences
Celebrate partnering milestonesPromote and advertise success
P P hi
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Promote Partnerships
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The Charter ExperienceChallenge:
To be sensitive tostakeholder perspectives
To be meaningful whileavoiding too much detail
Process: We facilitated
collaborative sessions
We documented issues
and ideas We initiated a 6 month
process- participantturnover
Lessons Learned:
To manage expectations
To establish an end point
To be patient
To celebrate the event!
C l b ti S S Di
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Celebrating Success: San Diego
Regional Sustainability Partnership
44 Organizational Members
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Building the Structure Committees
Communications Goals
Board of Directors
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Committees Create Structure
Volunteers Keep Focused
Look for Opportunities Socialize
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Create Structure Core focus
Support, or Sustainability? Strengths and Weaknesses
What Political challenges exist?
Is the timing right? Allows for an Efficient use of
resources
Provides Accountability
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Volunteers Individual attributes
Do they have the right skills?
Committed and Responsible?
Team Players?
Leadership must Motivate
Praise
Advertise for conscripts Respond to Inquiries
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Keep Focused Chairperson Skills
Use an agenda Divide content from process
Appoint a Secretary
Only track actions
Stay on time
Meeting Norms
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Look for Opportunities Network
Stay in touch with Members Track events
Scour the internet Probe outside your circle
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Socialize Fun is important
Builds trust Rewards others Show
real interest
Free lunch helps!
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Communications
Branding Platforms
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Branding Acronym
Logo Mission
Vision
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Platforms Web Site
Listserv, or Email Newsletter
Discussion Board
Pictures and Video
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Goals Guidance & Organization
Short Term & Long Term Tangible
Deliver and Report
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Guidance & Organization Categorization
Be specific Strategic Management
Provide examples
Simple format
Has it been vetted?
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Short Term, Long Term Short
Motivate Create momentum
Examples: membership list, meet regularly,generate meeting minutes, create a web site
Build discipline
Long term
Sustaining the organization
Examples: fund raising, secure 501 (c) (3),Develop a Case Studies database
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Tangible What have you done for me lately?
Perception is Reality Its hard to argue with Results
Creates Credibility
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Deliver and Report Deliver results or reconfigure
Generate a report
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Board of Directors Member, or Board
Utilize the Network Standard Operational Procedures
Vote and Empanel Transition
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Summary Committees are critical to success
Communicate the Message Establish & Achieve Goals
Board of Directors can elevate the org.
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Document Examples
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Vision: To advance a sustainable future in the San Diego Region.
Mission:Sh S t i bilit i f ti ith b hi th bli i t
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1Share Sustainability information with our membership, the public, private
sector, government, and other non-profits.
2Build working relationships between Sustainable minded
organizations.
3 Encourage Sustainable behaviors in and outside the Partnership.
4 Measure the Regions progress toward a sustainable future.
Strategic Categories:1 Membership: number of participants/meeting, volunteers, subcommittees, etc.
2 Outreach: activities, workshops, conferences, etc.
3 Communication: website, newsletter, discussion board, etc.
4 Management: number of meetings, participants, assignments, etc.5 Products: best practices, case studies, etc.6 Sustainability: goals related to the metrics for that area
Goal Criteria:1 Meaningful to the Partnership2 Consistent with the Partnerships vision, and mission3 Does it help Communicate sustainability concepts4 Will it help influence/change behavior to be more sustainable5 Does it bring other Sustainability groups in the region together
6 Understood by all committee members7 Attainable within a year8 Realistic and challenging9 States what, who, where10 Measurable
GoalExamples
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GoalExamples
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Goal Category %Comp Target Date Lead(s) Phone
Retain 30 active and diverse members
in effective workgroups. Brand/Marketing 66% July Don Wells 619-237-6210
Recommend Mission/definition
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submitted to BofD Brand/Marketing 25% March Don Wells 619-237-6210Clarify and approve purpose & key
message points for all written
materials, press releases, slide
shows, blogs, Web sites, etc Brand/Marketing 0% April Barbara Burton 858-454-0708
Develop an effective marketing plan for
partners and the public acrossappropriate platforms and vehicles Brand/Marketing 0% July Barbara Burton 858-454-0708
Develop effective fund-raising
strategies Brand/Marketing 0% July
Establish an effective newsletter. Public Relations 0% Quarterly Mary Montgomery 619-544-3610
Create and coordinate partnership andpublic events Public Relations 0% On-going
Develop a compelling, dynamic
website Web/Digital 0% April Jeffrey "JP" Pohlmann 619-594-8026
Develop and deploy a we based forum Web/Digital 0% April Jeffrey "JP" Pohlmann 619-594-8026
Develop Partner Discussion Board Info Management 0% June Andrea Calbow 619-321-6715
Develop a SDRSP archive for historicalreference Info Management 0% June Andrea Calbow 619-321-6715
Develop a searchable case studies
database. Info Management 0% 3rd Q
Develop relationship with each SDRSP
committee to provide commuinication
& marketing support Communication 0% May Don Wells 619-237-6210
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Measuring Success to Manage Why Measure?
How to Start Planning the outcome
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SDRSP Metrics Task Force
Develop measurable sustainability goalsand benchmarks, which can be used inprograms and initiatives
Identify a coordinated sustainability visionfor the region
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Why Measure Sustainability Set Effective Priorities
Continuously Improve
Encourage Innovation Enable Accountability
Allow for Strategic Planning and Goal-Setting
Communicate Results of Programs andServices
Results Become the Focus
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What is an Effective Metric? Representative Reflects Drivers Publicly Available Understandable Relevant
Comparative Quantifiable Time-based and Normalized
Unbiased and Validated Transferable
Metrics Task Force
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Structure
Non-Governmental
Organizations
Non-Governmental
Organizations
Academic Communi tyAcademic Community
Scientific
Community
Scientific
Community
Government & Economic
Development Agencies
Government & Economic
Development Agencies
SDRSP Commit tee
& Advisory Panel
SDRSP Commit tee
& Advisory Panel
Regional Planning
Agencies
Regional Planning
Agencies
Metrics
Task Force
MetricsTask Force
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Sustainability Metrics Process
Following the metrics lifecycle closely helps to structure metrics
development effectively and to communicate value to stakeholders
Benchmarking
Metrics
Selection
CommunityOutreach
StakeholderSurveys
Data Collection
& Scorecard
Work Plan
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Identify metrics development framework
Collate existing regional metrics data Identify new metrics
Establish a benchmark for evaluating
progress Propose deliverables
Issue Sustainability Scorecard in 2009
Develop Metrics Tool
External Benchmarking Surveys
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g yDesign Framework What is the framework for
design?
What is the framework forevaluation? What are the stakeholder
boundaries? What sectors are captured?
Organization/Operation/Execution
What is the formative process?
How is data managed? What is the communication
process?
What is your Quality Assurance
process?Measuring Results
Have you/your organizationpublished any
documents/reports onmeasuring sustainability?
What are the lessons learned?
Cities & Organizations in Survey
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g y
Pasadena, CA
San Mateo County
Long Beach, CA
Bay Area Alliance
Sustainable Silicon Valley
Green Valley Initiative(Riverside/SB Counties)
Riverside, CA
Santa Monica, CA
Portland, OR
Chicago, IL
Denver, CO
Boston, MA
Omaha, NE
Seattle, WA
Navy, USMC
Regional Agencies
University ResearchActivities
External Associations in Survey
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y
Global Reporting Initiative
Global Environmental Management Initiative
International Council for Local Environmental Initiatives World Business Council for Sustainable Development
Zero Waste International Alliance
California Air Resources Board California Water Resources Board
Western Climate Business Association
Dow Jones Sustainability Index
Airports Council International North America
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INTERCONNECTED MEASURES
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Environment Indicators
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Air Indicators CO2 emissions from
transportation
CO2 emissions by source(fugitive, stationary)
CO2 emissions relative to1990 levels
Air quality: CO, SOX, O3,NOX (GreenhouseGases)
Days per year that airquality standards are met
Awareness Indicators Number of environmental
education programs for
community Number of environmental
education programs at K-12 level and universities
Percent of population thatperceives pollution as apriority
Resource Indicators
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Energy Indicators Average annual
residential electricityconsumption
Total energyconsumption:
Consumption fromnon-renewablesources
Consumption from
renewable sources Gasoline consumption
per capita
Hazardous MaterialIndicators
Manufacturing workers
per pound of toxicchemicals released intothe air
Toxic chemicals released
or transferred Total area of
contaminated sites Hazardous waste
generated
Resource Indicators
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Recycling Indicators
Percentage of solid wasterecycled
Percent of recyclableproducts actually recycled
Average post-consumerrecycled content of officepaper purchases
Interaction with SDRSPCommittee
Water Indicators Residential water
consumption Commercial water
consumption
Gallons of water useddaily per person
Water resource depletionrates
Water consumptionversus total annualprecipitation
Economic Indicators
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Economic Performance Economic value generated
Financial risks and opportunities Financial assistance and incentives from government
Market Presence Wage ratio ranges to minimums Local based suppliers Local hiring: line to management
Indirect Economic Impacts
Infrastructure public benefit investment Other indirect impacts & extent
The Sustainable Seattle Model
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Sustainable Santa MonicaCity Plan Goal Areas
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Resource Conservation
Environmental and
Public Health
Transportation
Economic Development
Housing
Open Space and Land Use
Community Education and
Civic Participation
Human Dignity
Goals represent commitments for both municipal
operations and the community as a whole
Resource Conservation
Goals: Decrease consumption of non local non renewable
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IndicatorsSystem Level
Energy consumption
Water consumption
Solid Waste generation and diversion
GHG Emissions
Ecological Footprint
Program Level LEED Certified Buildings as % of New Construction
Goals: Decrease consumption of non-local, non-renewable,non-recyclable energy, water, materials and fuels
and promote renewable resource use
Housing
Goals: Provide a mix of affordable livable and green housing
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Indicators
System Level
Availability and distribution of affordable housing
Affordable housing for special needs groups
Program Level
% of new housing units in non-residential zone districts
% of new units within mile of transit / open space / grocery store % of new and rehab units that meet green building requirements
Goals: Provide a mix of affordable, livable and green housing
types for people of all socio-economic, cultural and household groups
What Gets Measured Gets
Managed
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Managed One size does not fit all
Map metrics to partnership mission Select metrics that have meaning
Utilize data already collected
Avoid over measurement
Be consistent from year to year
Use metrics to motivate behavior---do not collectdata for datas sake
For More Information:
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Dave Meyer
(858) 514-8822
www.sdrsp.org
"It was nuclear winter. It was like Armageddon.It looked like the end of the world."
Mitch Mendler, a San Diego firefighter
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1
Demonstration Project:Sky Oaks Field Station
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Field Stations Program:
New Opportunities and Challenges
Matt Rahn, Ph.D.
Executive Director
Our Mission:
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To support teaching, research and education onthe ecosystems of southern California by
collecting, understanding, and sharingenvironmental data
In keeping with this goal, the stations aremanaged for the long-term preservation ofnative fauna and flora
Our Goal:
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To work with faculty, researchers, students, andcommunity members to collaborate with us so
that we can make lasting contributions tounderstanding and sustaining natural systemsand processes
To apply this information to regional issues
Sustainable Development
The Importance of Information:
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Legacy of Data
Current Research
Future Research Potential
A Network of Four Field
Stations:
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Stations:
1600 AcresNortheast San Diego County17 miles north of Warner
Sky Oaks Biological Field Station
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Chaparral
Pine Forest
Coast Live Oak Woodland
Coastal Sage Scrub
17 miles north of WarnerSprings
1,183 m (3,880 ft) to 1,829m (6,000 ft)
Resource to the Region
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Regional Planning Watershed, habitat
Land Use Change Monitoring of habitats and biodiversity
Water and Air
Ozone, water quality Public Safety & Homeland Security
Wildfire
Community Outreach Tours, art, science, cultural center
Workforce Training
HPWREN-Wireless Sensor Networklargest wireless network for sensing the environment in the U.S.
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ROADNetFSML
Early-Warning Environmental Network
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Earth Quakes
Sound
Pollution
Flooding & Water Quality
Air Pollution, Santa Ana Winds
Wildfire
Visual Sensing & Analysis
Classroom Learning: Carbon Flux in the Classroom
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Doug Deutschman
Walt Oechel
SDSU Researchers
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Biology Department
Environmental Sciences
Geography Department
Geology Department
Ecology
Civil Engineering
Environmental Engineering
Anthropology
Universities at SMER
CSU Los Angeles CSU PomonaCSU Northridge CSU San Marcos
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CSU Northridge CSU San Marcos
UC Riverside UC San Diego
UC Irvine UC Davis
Scripps Institution of Oceanography
European Forest Institute, Finland
Michigan State University
Mira Costa Community College
Grossmont College
Vanderbilt University
University of Oregon
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Field Stations Web Usage
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Coyote Fire
2003
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Sky Oaks Aerial Photo
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Core Building Floor Plan
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First Story Second Story
Building Requirements
Fi R i ti M t i l
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Fire Resistive Materials
Sustainable Products/Green Building
Leed Certification
Demonstration Project
Edtek Cogen
System
Daily Output Per
Unit12kwh/day electrical power
27 6k h/d th l
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y27.6kwh/day thermal power
80 gallons of 185 degree
water/day
Programmable two axis sun
tracking
800:1 collection ratio with dish
2400:1 within condenser prism
array
Stainless steel heat exchanger
For More Information:
Dave Rosenberger
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Dave Rosenberger
(858) 822-8359
www.sdrsp.org
For More Information:
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619-594-0580
http://fs.sdsu.edu
www.sdrsp.org
Sustain. & Strategic Planning -
Elaine Definition Mission Key Strategies Goals
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Definition, Mission, Key Strategies, Goals,Objectives
Rewarded with Accomplishments
Build a sustainability Partnership in your
town Conclusion
For More Information:
Elaine Rosenberger
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Elaine Rosenberger
(858) 344-7469
www.sdrsp.org
Questions?
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