Green IT and the Triple Bottom Line

Eric CarlsonPresident & Founder

Carbonfund.org Foundation

One of the leading climate and carbon solutions organizations in the world.

We help individuals, businesses and governments develop climate and carbon management and reduction programs to meet their personal and corporate goals.

• 501c(3) nonprofit organization, started in 2003 • Over 1,400 corporate and organization partners• Over 500,000 individual donors

•Industry-leading partnerships with Dell, Staples, Hyundai, JetBlue, Virgin America, Orbitz, Discovery, the US EPA, etc.•Over 5 billion pounds of carbon dioxide emissions reductions•Projects in 30+ states and six countries.

Carbonfund.org Foundation

The Triple Bottom Line

People, Profits, and Planet

TBL is about ensuring each of these areas are addressed throughout the company and product cycle

• Policies as diverse as work place policies, hiring, conditions, ingredients and materials, etc.

• A comprehensive review and ongoing inclusion throughout the company.

• Factoring into annual reports, planning and P&Ls

The Triple Bottom Line – Why It’s Important

Your Stakeholders Care:• Customers• Shareholders• Retailers (Wal-Mart)• Employees• Government regulators

TBL as the Best Approach:• Easy to do• Identifies inefficiencies, waste• Increases profits• Empowers employees• Supports best, industry-leading practices

Wal-Mart, a company known for driving out any and all waste, identified a 38% savings in some transportation processes.

Case Study 1: Carbon Accounting

CarbonFree Tracker• online enterprise carbon accounting tool• simple, affordable way to calculate, monitor and manage (reduce) a companies carbon emissions

How Carbon Accounting Helps the Triple Bottom Line• helps meet regulatory requirements

• SEC• EPA

• identifies where your carbon footprint is• increase efficiency, reduce waste• can help your company save money (profits)• manage what you measure• reducing waste and emissions reduces the impact of climate change (planet)

Case Study 2: CarbonFree Certified Products

CarbonFree Certified Products• First Carbon Neutral product label in the US• Signifies entire life-cycle reduced to zero• Customer-faced climate program

Early Results• Over 100 products certified (200+ in pipeline)• Myriad industries: cell phones, food, drinks, apparel, office equipment, microwaves • Partners sales and profits are increasing• Significant product differentiation at POS

CarbonFree Steps1.Calculate product’s carbon footprint2.Certify the product with Carbonfund.org3.Reduce/Offset product’s emissions quarterly4.Promote to customers, stakeholders

Carbonfund.org Foundation

240-247-0630www.carbonfund.org

CarbonFree TrackingMaia Davis

mdavis@carbonfund.org

CarbonFree Certified ProductsEmily Pugliese

epugliese@carbonfund.org

Thank You