Craft School
ART DIRECTION
BUILDING AND PRESENTING A PORTFOLIO
Offline, Online & On-Time
Saturday, 14 April 2012
LESSON #1
START NOW!
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
YOUR BOOK IS YOUR LIFE
Saturday, 14 April 2012
http://www.youtube.com/watch?v=2G551KpNnA0Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
IT’S A DINNER PARTY
Saturday, 14 April 2012
DON’T BE LATE
Saturday, 14 April 2012
INTRODUCE YOURSELF (Nicely)
Someone you would like to talk
to for the next XXX hours
Saturday, 14 April 2012
DON’T SHOOT YOUR BOLT
(Come on too strong)
Saturday, 14 April 2012
ALWAYS TELL YOUR SECOND BEST JOKE FIRST
Saturday, 14 April 2012
LISTEN
Saturday, 14 April 2012
BE INCLUSIVE. NOT EXCLUSIVE.
Saturday, 14 April 2012
BE PREPARED FOR INTERRUPTIONS
Saturday, 14 April 2012
FOLLOW THE CURVE.
Saturday, 14 April 2012
BE PREPARED TO TELL YOUR BACK STORY
Saturday, 14 April 2012
WE ARE ALL EQUAL
Saturday, 14 April 2012
SAY GOODBYE AND LEAVE YOUR NUMBER
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
THE PRACTICAL BITS
Saturday, 14 April 2012
BE SEEN. BE KEEN.
Saturday, 14 April 2012
ALWAYS LABEL YOUR PORTFOLIO.
This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 [email protected]
Saturday, 14 April 2012
ALWAYS LABEL YOUR PORTFOLIO.
This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 [email protected]
ON THE FRONT
THIS IS THE FRONT
FRONT
Contact Details
Name
Saturday, 14 April 2012
ALWAYS LABEL YOUR PORTFOLIO.
This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 [email protected]
AND THE BACK
THIS IS THE BACK
BACK
Contact Details
Name
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
THAT’S THE COVER, COVEREDNOW OPEN YOUR BOOK
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
REMEMBER. Noone knows who you are, where you’ve come from,
or what you care about.TELL THEM. SLOWLY.
Saturday, 14 April 2012
START with who you are (and leave something nice)
My name is Kermit the Frog and I like pigs.
This is my portfolio. I hope you like it.
www.kermitwholikespigs.com
This is my
business card
This is my CV
This is my business card
This is my business card
This is my
business card
Saturday, 14 April 2012
Always START with your ‘second best’ piece of work
THIS IS MY SECOND BEST PIECE OF WORK.
Honestly it gets better.
K I
S S
THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
3. 4.
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
SOME TIPS ON LAYOUT
Saturday, 14 April 2012
If at all possible keep a campaign to 2 pages
THIS IS MY BIG IDEA....
I LOVE MISS PIGGY
K I
S S
THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
3. 4.
The BIG IDEA
The Brand
The Reason
The Rest of the
Campaign
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
DON’T DO THIS!
Saturday, 14 April 2012
DON’T OVERLOAD
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
OR THIS
Saturday, 14 April 2012
DON’T WRITE (Unless you are a copywriter of course)
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Concept Concept Concept
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
DO THIS!
Saturday, 14 April 2012
Show the BIG IDEA. And then the subsequent concepts.
THIS IS MY SECOND BEST PIECE OF WORK.
Honestly it gets better.
K I
S S
THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
3. 4.
Saturday, 14 April 2012
Show the BIG IDEA. And then the subsequent concepts.
THIS IS MY SECOND BEST PIECE OF WORK.
Honestly it gets better.
K I
S S
THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
3. 4.
The BIG IDEA
The Brand
The Reason
The Rest of the
Campaign
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
AN OPTIONAL EXTRA
Saturday, 14 April 2012
CREATE Intro pages to each campaign
THIS IS WHO IT WAS FOR AND WHY I DID IT.
PTO
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
LEAVE ON A HIGH
Saturday, 14 April 2012
Finish on your BEST piece of work.
THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
4.
Saturday, 14 April 2012
Building a Portfolio
ART DIRECTION
SAY GOODBYE (OR HELLO)
Saturday, 14 April 2012
FINISH (again) with who you are (and leave something nice)
My name is Kermit the Frog and I like pigs.
This is my portfolio. I hope you like it.
www.kermitwholikespigs.com
This is my CV
This is my
business card
This is my business card
This is my business card
This is my
business card
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
YOUR DIGITAL PORTFOLIO
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
80% of Creative Directors will look at you online portfolio on an iPad or mobile device.
(after work and on the move usually)
Saturday, 14 April 2012
MAKE IT MULTI-PLATFORM.
Make it work EVERYWHERE.
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
SOME TIPS FOR YOUR WEBSITE
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do?
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
What other stuff are you into?
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
What other stuff are you into?
Show me some comments
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
What other stuff are you into?
Show me some comments
Repeat the main menu
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
What other stuff are you into?
Show me some comments
Repeat the main menu
YOUR SHOWCASE(and description)
Saturday, 14 April 2012
This is my website.
My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.
My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Your Homepage is your Window
These are my latest tweets etc:
@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...
Your Brand (you)What do you do? How can I get hold of you?
What does this website offer me?
Who are you?
What other stuff are you into?
Show me some comments
Repeat the main menu
YOUR SHOWCASE(and description)
TICKLE ME(with more of your work)
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
SHOW YOUR WORK
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is my favourite pig... This is my favourite pig... This is my favourite pig...
This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...
THIS IS MY WORK
And I think it is wicked because....
Allow a CD to skim and glanceSaturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is my favourite pig... This is my favourite pig... This is my favourite pig...
This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...
THIS IS MY WORK
And I think it is wicked because....
TELL ME WHAT I AM ABOUT TO LOOK AT
Allow a CD to skim and glanceSaturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
Allow a CD to skim and glance
This is my favourite pig... This is my favourite pig... This is my favourite pig...
This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...
THIS IS MY WORK
And I think it is wicked because....
SHOW THE RANGE OF YOUR WORK
TELL ME WHAT I AM ABOUT TO LOOK AT
Saturday, 14 April 2012
Building and Presenting a Portfolio
ART DIRECTION
SHOW A CAMPAIGN
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is a description of my insight and the reason I came up with this concept.
Allow a CD to skim and glance
This is my This is my
This is my This is my
This is my This is my
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is a description of my insight and the reason I came up with this concept.
Allow a CD to skim and glance
This is my This is my
This is my This is my
This is my This is my
TELL ME THE BRAND
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is a description of my insight and the reason I came up with this concept.
Allow a CD to skim and glance
This is my This is my
This is my This is my
This is my This is my
TELL ME THE BRAND
TELL ME WHY
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is a description of my insight and the reason I came up with this concept.
Allow a CD to skim and glance
This is my This is my
This is my This is my
This is my This is my
TELL ME THE BRAND
TELL ME WHY
MAKE ME BITE
Saturday, 14 April 2012
This is my website. My phone number is: 12345678My email address is: [email protected]
My phone number is: 12345678 | My email address is: [email protected]©Me
This is my favourite pig...
About Me My Work My Thoughts Contact Me
This is a description of my insight and the reason I came up with this concept.
Allow a CD to skim and glance
This is my This is my
This is my This is my
This is my This is my
TELL ME THE BRAND
TELL ME WHY
MAKE ME BITE
SHOW ME HOW GOOD YOU ARE
Saturday, 14 April 2012
EXERCISE
THIS IS NOW THE BUSINESS END OF THE COURSE. IT IS UP TO YOU.
BY THIS TIME NEXT WEEK WE WANT TO HAVE A LOOK AT YOUR BOOK.
Saturday, 14 April 2012
THANK YOU
Saturday, 14 April 2012
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