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  • 1.ART DIRECTION BUILDING AND PRESENTING A PORTFOLIOOfine, Online & On-TimeCraft SchoolSaturday, 14 April 2012

2. LESSON #1START NOW!Saturday, 14 April 2012 3. ART DIRECTIONYOUR BOOK IS YOUR LIFE Building and Presenting a PortfolioSaturday, 14 April 2012 4. http://www.youtube.com/watch?v=2G551KpNnA0Saturday, 14 April 2012 5. ART DIRECTIONITS A DINNER PARTY Building and Presenting a PortfolioSaturday, 14 April 2012 6. DONT BE LATESaturday, 14 April 2012 7. like t o talkyou wouldSom eone XX hours the n ext Xto for INTRODUCE YOURSELF (Nicely)Saturday, 14 April 2012 8. DONT SHOOTYOUR BOLT(Come on too strong)Saturday, 14 April 2012 9. ALWAYS TELLYOUR SECONDBEST JOKE FIRSTSaturday, 14 April 2012 10. LISTENSaturday, 14 April 2012 11. BE INCLUSIVE. NOT EXCLUSIVE.Saturday, 14 April 2012 12. BE PREPARED FOR INTERRUPTIONSSaturday, 14 April 2012 13. FOLLOW THE CURVE.Saturday, 14 April 2012 14. BE PREPARED TO TELL YOUR BACK STORYSaturday, 14 April 2012 15. WE ARE ALL EQUALSaturday, 14 April 2012 16. SAY GOODBYE AND LEAVE YOUR NUMBERSaturday, 14 April 2012 17. ART DIRECTIONTHE PRACTICAL BITS Building and Presenting a PortfolioSaturday, 14 April 2012 18. BE SEEN. BE KEEN.Saturday, 14 April 2012 19. This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 joeblogs@me.comALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012 20. FRONT NameTHIS IS THE FRONTThis is JOE BLOGS portfolioRO NTEFYou can call or email me on: 07592 123456 joeblogs@me.comN TH OContact DetailsALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012 21. BACK NameTHIS IS THE BACKThis is JOE BLOGS portfolioBACKEYou can call or email me on: 07592 123456 joeblogs@me.com ND TH AContact Details ALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012 22. ART DIRECTIONTHATS THE COVER, COVEREDNOW OPEN YOUR BOOKBuilding a PortfolioSaturday, 14 April 2012 23. ART DIRECTION REMEMBER. Noone knows whoyou are, where youve come from, or what you care about.TELL THEM. SLOWLY. Building a PortfolioSaturday, 14 April 2012 24. My name is Kermit theFrog and I like pigs. This busin is myesscard my This is rd ss cabusine y CV T his is m This busin is myesscardThis is my portfolio. I hope you like it. yis mThiscard www.kermitwholikespigs.com nessbusiSTART with who you are (and leave something nice)Saturday, 14 April 2012 25. THIS IS WHO IT WAS FOR AND WHY I DID IT.THIS IS MYSECOND BESTPIECE OF WORK. K I 1. 2. S SHonestly it gets better. 3. 4.Always START with your second best piece of workSaturday, 14 April 2012 26. ART DIRECTIONSOME TIPS ON LAYOUTBuilding a PortfolioSaturday, 14 April 2012 27. d he Bran TTHIS IS MY BIGTHIS IS WHO IT WAS FOR AND WHY I DID IT.onIDEA.... e Reas Th K I 1. 2. T h e BIG IDEAS SI LOVE MISS PIGGY 3. 4.eof thRest gn The mpaiCaIf at all possible keep a campaign to 2 pagesSaturday, 14 April 2012 28. ART DIRECTIONDONT DO THIS!Building a PortfolioSaturday, 14 April 2012 29. Concept ConceptConcept Concept Concept ConceptConcept ConceptConcept Concept Concept ConceptConcept ConceptConcept Concept Concept ConceptConcept ConceptConcept Concept Concept ConceptConcept ConceptConcept Concept Concept ConceptDONT OVERLOADSaturday, 14 April 2012 30. ART DIRECTIONOR THISBuilding a PortfolioSaturday, 14 April 2012 31. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed amassa in leo congue ornare. Morbi elementum arcu vel puruscongue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsumdolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus Concept Concept Conceptnisi, id commodo mauris malesuada et. Ut nec vulputate dolor.Vestibulum id lorem sit amet risus pharetra scelerisque. Quisquesagittis, libero in fringilla semper, diam enim ornare risus, eu iaculismetus nisi non neque. Pellentesque habitant morbi tristiquesenectus et netus et malesuada fames ac turpis egestas.Concept Concept ConceptLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed amassa in leo congue ornare. Morbi elementum arcu vel puruscongue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsumdolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibusnisi, id commodo mauris malesuada et. Ut nec vulputate dolor.Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque Concept Concept Conceptsagittis, libero in fringilla semper, diam enim ornare risus, eu iaculismetus nisi non neque. Pellentesque habitant morbi tristiquesenectus et netus et malesuada fames ac turpis egestas.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed amassa in leo congue ornare. Morbi elementum arcu vel purus Concept Concept Conceptcongue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsumdolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibusnisi, id commodo mauris malesuada et. Ut nec vulputate dolor.Vestibulum id lorem sit amet risus pharetra scelerisque. Quisquesagittis, libero in fringilla semper, diam enim ornare risus, eu iaculismetus nisi non neque. Pellentesque habitant morbi tristique Concept Concept Conceptsenectus et netus et malesuada fames ac turpis egestas.DONT WRITE (Unless you are a copywriter of course)Saturday, 14 April 2012 32. ART DIRECTIONDO THIS! Building a PortfolioSaturday, 14 April 2012 33. THIS IS WHO IT WAS FOR AND WHY I DID IT. THIS IS MY SECOND BEST PIECE OF WORK.K I1. 2.S S Honestly it gets better.3. 4.Show the BIG IDEA. And then the subsequent concepts.Saturday, 14 April 2012 34. dhe BranT THIS IS WHO IT WAS FOR AND WHY I DID IT. THIS IS MY on SECOND BESTe ReasTh PIECE OF WORK.K I1. 2. T h e BIG IDEA S S Honestly it gets better.3. 4. e of th Rest gnThe mpai CaShow the BIG IDEA. And then the subsequent concepts.Saturday, 14 April 2012 35. ART DIRECTIONAN OPTIONAL EXTRABuilding a PortfolioSaturday, 14 April 2012 36. THIS IS WHO IT WAS FOR AND WHY I DID IT. PTOCREATE Intro pages to each campaignSaturday, 14 April 2012 37. ART DIRECTIONLEAVE ON A HIGHBuilding a PortfolioSaturday, 14 April 2012 38. THIS IS WHO IT WAS FOR AND WHY I DID IT. 1. 2. 4.Finish on your BEST piece of work.Saturday, 14 April 2012 39. ART DIRECTION SAY GOODBYE (OR HELLO) Building a PortfolioSaturday, 14 April 2012 40. My name is Kermit the Frog and I like pigs.This isbusine myss cardyis mThis ss cardebusin y CV his is m This is T busine my ss card This is my portfolio. I hope you like it. y is m rdThis ss ca inebuswww.kermitwholikespigs.comFINISH (again) with who you are (and leave something nice)Saturday, 14 April 2012 41. ART DIRECTIONYOUR DIGITAL PORTFOLIO Building and Presenting a PortfolioSaturday, 14 April 2012 42. ART DIRECTION 80% of Creative Directors will look at youonline portfolio on an iPad or mobile device.(after work and on the move usually)Building and Presenting a PortfolioSaturday, 14 April 2012 43. MAKE IT MULTI-PLATFORM.Make it work EVERYWHERE.Saturday, 14 April 2012 44. ART DIRECTIONSOME TIPS FOR YOUR WEBSITEBuilding and Presenting a PortfolioSaturday, 14 April 2012 45. My phone number is: 12345678This is my website.My email address is: me@me.com About Me My Work My Thoughts Contact Me My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet...MeMy phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012 46. Your Brand (you)My phone number is: 12345678 This is my website.My email address is: me@me.comAbout Me My Work My Thoughts Contact MeMy name is Kermit and I like Pigs. Ialso like doing advertising and makingideas happen. Blah de Blah de Blah.These are my latest tweets etc:@Tweet...This is my favourite pig... @Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet... MeMy phone number is: 12345678 | My email address is: me@me.comYour Homepage is your WindowSaturday, 14 April 2012 47. What do you do?Your Brand (you)My phone number is: 12345678 This is my website.My email address is: me@me.comAbout Me My Work My Thoughts Contact MeMy name is Kermit and I like Pigs. Ialso like doing advertising and makingideas happen. Blah de Blah de Blah.These are my latest tweets etc:@Tweet...This is my favourite pig... @Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet... MeMy phone number is: 12345678 | My email address is: me@me.comYour Homepage is your WindowSaturday, 14 April 2012 48. What do you do? How can I get hold of you?Your Brand (you)My phone number is: 12345678 This is my website.My email address is: me@me.comAbout Me My Work My Thoughts Contact MeMy name is Kermit and I like Pigs. Ialso like doing advertising and makingideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet...This is my favourite pig...@Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... MeMy phone number is: 12345678 | My email address is: me@me.comYour Homepage is your WindowSaturday, 14 April 2012 49. What do you do? How can I get hold of you?Your Brand (you)My phone number is: 12345678 This is my website.My email address is: me@me.comAbout Me My Work My Thoughts Contact Me What does this websiteoffer me?My name is Kermit and I like Pigs. Ialso like doing advertising and makingideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet...This is my favourite pig...@Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... MeMy phone number is: 12345678 | My email address is: me@me.comYour Homepage is your WindowSaturday, 14 April 2012 50. What do you do? How can I get hold of you?Your Brand (you)My phone number is: 12345678 This is my website.My email address is: me@me.comAbout Me My Work My Thoughts Contact Me What does this websiteoffer me?My name is Kermit and I like Pigs. Ialso like doing advertising and makingideas happen. Blah de Blah de Blah.Who are you? These are my latest tweets etc: @Tweet...This is my favourite pig...@Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... MeMy phone number is: 12345678 | My email address is: me@me.comYour Hom