Responsive Design for Enterprise Websites By: Rob Roy GVP
eCommerce & Digital Marketing
Agenda The Challenge Responsive, Business Considerations Time
Warner Cable Case Study 2
The Challenge 3
4 So whats the solution then? Device specifics sites?
Responsive Design The Practice of creating digital experiences
that adapt to seamlessly deliver content suited to the device
context of the users operating system, screen size, or orientation.
5
A brief history of Responsive Web Design 2010 Responsive Web
Design, Ethan Marcotte, A List Apart. First introduced the idea
2012 Listed as #2 in Top Web Design Trends by .net magazine 2013
The Year of Responsive Web Design - Mashable 6
Did you know 7
8 The Web was simpler back then
Responsive Web Design is 9
Its not for everyone 10
TWC case study 11
12
Business ROI Considerations Increase in SEO Simplified
Analytics Maintain one codebase Manage one code repository Increase
speed and better performance Reach more channels in timeframe of
traditional product lifecycle Make our customers experience the
best it can be anywhere 13
How we got started 14
Begin with the end in mind Mobile Internet usage has more than
doubled YoY for the last 3 years - For TWC we have seen a YoY
increase of 372% in mobile traffic Estimated that mobile Internet
usage will overtake fixed Internet sometime around Q4 2014 or Q1
2015 Set content priority for everything Think about content
management 15
Content and Design Strategy Approach 16
Start with a Content Review 17
Design with breakpoints in mind 18
Put it all together 19
Organizing Teams For Success 20
In Summary Responsive Design isnt for everyone Responsive
Design isnt an afterthought its a philosophy By beginning with the
end in mind; we take care of the small things. Taking care of the
small things results in beautiful big things. Perfection is a
moving target we are constantly redefining how our site best
servers our customers 21
ThanksQuestions? 22 Rob Roy, GVP eCommerce & Digital
Marketing [email protected]