Responsive Design for Enterprise Websites By: Rob Roy GVP eCommerce & Digital Marketing

Agenda The Challenge Responsive, Business Considerations Time Warner Cable Case Study 2

The Challenge 3

4 So whats the solution then? Device specifics sites?

Responsive Design The Practice of creating digital experiences that adapt to seamlessly deliver content suited to the device context of the users operating system, screen size, or orientation. 5

A brief history of Responsive Web Design 2010 Responsive Web Design, Ethan Marcotte, A List Apart. First introduced the idea 2012 Listed as #2 in Top Web Design Trends by .net magazine 2013 The Year of Responsive Web Design - Mashable 6

Did you know 7

8 The Web was simpler back then

Responsive Web Design is 9

Its not for everyone 10

TWC case study 11

12

Business ROI Considerations Increase in SEO Simplified Analytics Maintain one codebase Manage one code repository Increase speed and better performance Reach more channels in timeframe of traditional product lifecycle Make our customers experience the best it can be anywhere 13

How we got started 14

Begin with the end in mind Mobile Internet usage has more than doubled YoY for the last 3 years - For TWC we have seen a YoY increase of 372% in mobile traffic Estimated that mobile Internet usage will overtake fixed Internet sometime around Q4 2014 or Q1 2015 Set content priority for everything Think about content management 15

Content and Design Strategy Approach 16

Start with a Content Review 17

Design with breakpoints in mind 18

Put it all together 19

Organizing Teams For Success 20

In Summary Responsive Design isnt for everyone Responsive Design isnt an afterthought its a philosophy By beginning with the end in mind; we take care of the small things. Taking care of the small things results in beautiful big things. Perfection is a moving target we are constantly redefining how our site best servers our customers 21

ThanksQuestions? 22 Rob Roy, GVP eCommerce & Digital Marketing Rob.roy@twcable.com