1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
REPORT
Audience Profile for Quarterly Period: July - September 2017 Frequency
Qualified Distribution
Rental Magazine Print Version (BPA audited) - May 2017 Issue 8 20,010
Digital Version (Non-audited) - August/September 2017 Issue 8 34,315
E-Newsletters RentalWatch Weekly 33,995
IPAF Elevating Safety Quarterly 47,935
Email Marketing Email Marketing 38,785
Social Media Facebook Likes 793
Twitter Followers 1,919
For Quarterly Period of July-September 2017
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDRental ’s audience serves owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. Exclusive party houses or event planners are excluded.
Rental magazine targets decision-makers with purchasing power in the rental industry, covering the latest insights on equipment asset management through better equipment selection, application, maintenance and safety techniques. It provides a comprehensive guide to new equipment and major changes in existing models.
10/20/14 4:26 PMRentalWATCH
Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA
TOP NEWS THIS WEEK
The Upward Shift inEquipment Rental
Construction equipment
dealers and rental companies
are preparing for the change in
how you do business.
ALSO IN THE NEWS
Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...
HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has
announced its...
Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan
Oakes...
Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the
R30-Series wheel loaders
SPONSORED
The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best
compact ride-on dedicated trencher for the money. It
combines the maneuverability, low cost, low
maintenance, and small footprint of a walk-behind with
the comfort, performance, and simple controls of a ride-
on.Learn more
ITEMS OF INTEREST
Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both
lubricant and seal life
UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add
to its growing access fleet.
25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of
each of our winners. For...
FOR YOUR FLEET
Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,
pulled with an ATV, UTV or mower. Two rows of
rigid...
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For Construction Pros
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1233 Janesville Ave
WEBSITE METRICSForConstructionPros.com
Sessions Users PageviewsAverage Session
Duration
July 2017 215,042 174,266 465,124 0:03:12
August 2017 217,186 174,295 476,226 0:03:12
September 2017 207,663 170,346 456,098 0:03:08
Average 213,297 172,969 465,816 0:03:11
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental
PRINT AUDIENCE BY BUSINESS AND TITLERental May 2017 Print Issue Classification By Title
Business and Industry Total% of Total
Owner, Partner, President,
General Mgr. and Other Corporate
Officer and Related
Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/
Head Mechanic and Related Personnel
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 8,594 5,043 655
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,089 15.4% 1,571 1,260 258
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 1,174 882 142
Subtotal 19,579 97.8% 11,339 7,185 1,055
Manufacturer’s Representative 431 2.2% 219 178 34
Total Qualified Circulation 20,010 100.0% 11,558 7,363 1,089
Percent 100.0% 57.8% 36.8% 5.4%
Source: June 2017 BPA Brand Report (Claimed - Audit Pending)
PRINT AUDIENCE BY TYPE OF RENTAL SERVICE PROVIDEDRental May 2017 Print Issue Type of Rental Services Provided
Business and Industry Total% of Total
Contractor/ Industrial
Equipment Only
General / Homeowner
Equipment Only
BOTH Contractor/ Industrial & General
Homeowner Equipment
Rental Service Not Identified
General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 3,049 2,379 6,485 2,379
Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 3,089 15.4% 1,745 153 1,106 85
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 470 619 1,080 29
Subtotal 19,579 97.8% 5,264 3,151 8,671 2,493
Manufacturer’s Representative 431 2.2% 206 23 159 43
Total Qualified Circulation 20,010 100.0% 5,470 3,174 8,830 2,536
Percent 100.0% 27.3% 15.9% 44.1% 12.7%
Source: June 2017 BPA Brand Report (Claimed - Audit Pending)
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental
PRINT AUDIENCE BY ANNUAL SALES VOLUMERental May 2017 Print Issue
Classification By Annual Sales Volume
Business and Industry Total% of Total < $1 Million
$1 Million to $4,999,999 $5 Million + Not Available
General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 5,723 5,275 2,421 873
Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 3,089 15.4% 588 982 1,287 232
Retail Firm with Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 765 897 364 172
Manufacturer’s Representative 431 2.2% 107 127 147 50
Total Qualified Circulation 20,010 100.0% 7,183 7,281 4,219 1,327
Percent 100.0% 35.9% 36.4% 21.1% 6.6%
Source: June 2017 BPA Brand Report (Claimed - Audit Pending)
DIGITAL AUDIENCE BY BUSINESS AND TITLERental August/September 2017 Digital Issue Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,259 27.0% 5,306 3,388 457 108
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,335 9.7% 1,705 1,349 252 29
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,423 10.0% 2,354 893 145 31
Manufacturer’s Representative 806 2.3% 403 295 62 46
Subtotal 16,823 49.0% 9,768 5,925 916 214
Others Allied to the Field 17,492 51.0% 175 68 26 17,223
Total Circulation 34,315 100.0% 9,943 5,993 942 17,437
Percent 100.0% 29.0% 17.5% 2.7% 50.8%
4Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental
E-NEWSLETTER DISTRIBUTION RentalWatch E-Newsletter Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 8,597 25.3% 5,029 3,055 406 107
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,125 9.2% 1,660 1,204 229 32
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,478 7.3% 1,640 691 114 33
Manufacturer’s Representative 783 2.3% 394 284 53 52
Subtotal 14,983 44.1% 8,723 5,234 802 224
Others Allied to the Field 19,012 55.9% 184 80 33 18,715
Total Circulation 33,995 100.0% 8,907 5,314 835 18,939
Percent 100.0% 26.2% 15.6% 2.5% 55.7%
10/20/14 4:26 PMRentalWATCH
Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA
TOP NEWS THIS WEEK
The Upward Shift inEquipment Rental
Construction equipment
dealers and rental companies
are preparing for the change in
how you do business.
ALSO IN THE NEWS
Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...
HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has
announced its...
Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan
Oakes...
Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the
R30-Series wheel loaders
SPONSORED
The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best
compact ride-on dedicated trencher for the money. It
combines the maneuverability, low cost, low
maintenance, and small footprint of a walk-behind with
the comfort, performance, and simple controls of a ride-
on.Learn more
ITEMS OF INTEREST
Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both
lubricant and seal life
UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add
to its growing access fleet.
25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of
each of our winners. For...
FOR YOUR FLEET
Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,
pulled with an ATV, UTV or mower. Two rows of
rigid...
ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
ForConstructionPros.com | October 15, 2014 | View this email online.
This e-mail is being sent to [email protected].
Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy
If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.
If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.
For Construction Pros
AC Business Media
1233 Janesville Ave
5Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental
E-NEWSLETTER DISTRIBUTIONRental IPAF Elevating Safety E-Newsletter Classification By Title
Business and Industry Total% of Total
Corporate Management
Operations Management
Project Management
Equipment Maintenance Management Foreman
Safety Management
Equipment Operator/
Staff
Other Titled &
Non-Titled Copies
Grading & Excavating 7,070 14.7% 5,549 589 323 183 107 27 150 142
Highways & Streets 4,059 8.5% 2,390 711 371 227 118 39 71 132
Utility Water Sewer Pipeline 2,462 5.1% 1,702 346 189 78 41 28 48 30
Non-Contractor - Utility/Power Co-Op 380 0.8% 125 91 31 32 23 1 12 65
Commercial & Non-Residential 4,959 10.3% 3,444 576 443 96 51 38 69 242
Both Heavy & General Building Construction 3,160 6.6% 1,906 541 303 136 78 25 86 85
Concrete 2,168 4.5% 1,717 172 120 25 21 3 18 92
Foundation 337 0.7% 269 27 22 5 2 2 10
Demolition 595 1.2% 424 69 40 11 10 4 14 23
Electrical 318 0.7% 180 33 32 11 6 4 7 45
Mechanical 471 1.0% 155 34 200 23 9 6 6 38
Masonry/Stonework 587 1.2% 457 45 22 4 8 1 8 42
Construction Material Producer 772 1.6% 401 121 70 34 16 8 27 95
Distributor/Dealer Construction Equipment 5,627 11.7% 3,034 1,701 162 204 186 23 92 225
Residential & Tract 2,556 5.3% 1,960 221 151 24 34 5 51 110
General Rental Center 5,733 12.0% 3,352 2,044 267 70
Retail Firm With Rental Department 1,576 3.3% 1,051 423 78 24
Manufacturers’ Representatives 599 1.2% 285 226 38 50
Subtotal 43,429 90.6% 28,401 7,970 2,479 1,093 1,093 212 661 1,520
Others Allied to the Field 4,506 9.4% 513 113 34 30 35 6 11 3,764
Total Circulation 47,935 100.0% 28,914 8,083 2,513 1,123 1,128 218 672 5,284
Percent 100.0% 60.3% 16.9% 5.2% 2.3% 2.4% 0.5% 1.4% 11.0%
6Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental
EMAIL MARKETING Rental Email Marketing Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 11,458 29.5% 6,781 4,032 518 127
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 8,154 21.0% 2,160 1,598 298 4,098
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,970 10.2% 2,716 1,057 167 30
Manufacturer’s Representative 990 2.6% 523 347 71 49
Subtotal 24,572 63.4% 12,180 7,034 1,054 4,304
Others Allied to the Field 14,213 36.6% 206 73 28 13,906
Total Circulation 38,785 100.0% 12,386 7,107 1,082 18,210
Percent 100.0% 31.9% 18.3% 2.8% 47.0%
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Rental.
Eric Servais, Publisher
Total Audience Profile report provided by
AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2017 ©AC Business Media, Inc. All rights reserved.
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