REPORT - acbusinessmediacreative.acbusinessmedia.com/Marketing/2017/MediaKit...2 Uess erse e rere s...

1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORT

Audience Profile for Quarterly Period: July - September 2017 Frequency

Qualified Distribution

Rental Magazine Print Version (BPA audited) - May 2017 Issue 8 20,010

Digital Version (Non-audited) - August/September 2017 Issue 8 34,315

E-Newsletters RentalWatch Weekly 33,995

IPAF Elevating Safety Quarterly 47,935

Email Marketing Email Marketing 38,785

Social Media Facebook Likes 793

Twitter Followers 1,919

For Quarterly Period of July-September 2017

TOTAL AUDIENCE PROFILE

PROFILE OF MARKET SERVEDRental ’s audience serves owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. Exclusive party houses or event planners are excluded.

Rental magazine targets decision-makers with purchasing power in the rental industry, covering the latest insights on equipment asset management through better equipment selection, application, maintenance and safety techniques. It provides a comprehensive guide to new equipment and major changes in existing models.

10/20/14 4:26 PMRentalWATCH

of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy

If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave

WEBSITE METRICSForConstructionPros.com

Sessions Users PageviewsAverage Session

Duration

July 2017 215,042 174,266 465,124 0:03:12

August 2017 217,186 174,295 476,226 0:03:12

September 2017 207,663 170,346 456,098 0:03:08

Average 213,297 172,969 465,816 0:03:11

Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.



JULY-SEPTEMBER 2017 TOTAL AUDIENCE PROFILE / Rental

PRINT AUDIENCE BY BUSINESS AND TITLERental May 2017 Print Issue Classification By Title

Business and Industry Total% of Total

Owner, Partner, President,

General Mgr. and Other Corporate

Officer and Related

Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel

Supervisor or Department Head, Dept.

Mgr., Foreman and Chief/

Head Mechanic and Related Personnel

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 8,594 5,043 655

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,089 15.4% 1,571 1,260 258

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 1,174 882 142

Subtotal 19,579 97.8% 11,339 7,185 1,055

Manufacturer’s Representative 431 2.2% 219 178 34

Total Qualified Circulation 20,010 100.0% 11,558 7,363 1,089

Percent 100.0% 57.8% 36.8% 5.4%

Source: June 2017 BPA Brand Report (Claimed - Audit Pending)

PRINT AUDIENCE BY TYPE OF RENTAL SERVICE PROVIDEDRental May 2017 Print Issue Type of Rental Services Provided


Contractor/ Industrial

Equipment Only

General / Homeowner

Equipment Only

BOTH Contractor/ Industrial & General

Homeowner Equipment

Rental Service Not Identified

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 3,049 2,379 6,485 2,379

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 3,089 15.4% 1,745 153 1,106 85

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 470 619 1,080 29

Subtotal 19,579 97.8% 5,264 3,151 8,671 2,493

Manufacturer’s Representative 431 2.2% 206 23 159 43

Total Qualified Circulation 20,010 100.0% 5,470 3,174 8,830 2,536

Percent 100.0% 27.3% 15.9% 44.1% 12.7%





PRINT AUDIENCE BY ANNUAL SALES VOLUMERental May 2017 Print Issue

Classification By Annual Sales Volume

Business and Industry Total% of Total < $1 Million

$1 Million to $4,999,999 $5 Million + Not Available

General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 14,292 71.4% 5,723 5,275 2,421 873

Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 3,089 15.4% 588 982 1,287 232

Retail Firm with Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,198 11.0% 765 897 364 172


Total Qualified Circulation 20,010 100.0% 7,183 7,281 4,219 1,327

Percent 100.0% 35.9% 36.4% 21.1% 6.6%


DIGITAL AUDIENCE BY BUSINESS AND TITLERental August/September 2017 Digital Issue Classification By Title


Owner, Partner, President, General

Mgr. and Other Corporate Officer

and Related Personnel

Mgr., Sales Mgr., Branch or Other Mgr. and Related

Personnel


Mgr., Foreman and Chief/Head Mechanic and

Related PersonnelOther Titled &

Non-Titled Copies

General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,259 27.0% 5,306 3,388 457 108

Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,335 9.7% 1,705 1,349 252 29

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,423 10.0% 2,354 893 145 31


Subtotal 16,823 49.0% 9,768 5,925 916 214

Others Allied to the Field 17,492 51.0% 175 68 26 17,223

Total Circulation 34,315 100.0% 9,943 5,993 942 17,437

Percent 100.0% 29.0% 17.5% 2.7% 50.8%




E-NEWSLETTER DISTRIBUTION RentalWatch E-Newsletter Classification By Title






Personnel




Non-Titled Copies


Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,125 9.2% 1,660 1,204 229 32

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,478 7.3% 1,640 691 114 33


Subtotal 14,983 44.1% 8,723 5,234 802 224


Total Circulation 33,995 100.0% 8,907 5,314 835 18,939

Percent 100.0% 26.2% 15.6% 2.5% 55.7%

10/20/14 4:26 PMRentalWATCH

Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA

TOP NEWS THIS WEEK

The Upward Shift inEquipment Rental

Construction equipment

dealers and rental companies

are preparing for the change in

how you do business.

ALSO IN THE NEWS

Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...

HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has

announced its...

Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan

Oakes...

Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the

R30-Series wheel loaders

SPONSORED

The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best

compact ride-on dedicated trencher for the money. It

combines the maneuverability, low cost, low

maintenance, and small footprint of a walk-behind with

the comfort, performance, and simple controls of a ride-

on.Learn more

ITEMS OF INTEREST

Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both

lubricant and seal life

UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add

to its growing access fleet.

25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of

each of our winners. For...

FOR YOUR FLEET

Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,

pulled with an ATV, UTV or mower. Two rows of

rigid...

ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

ForConstructionPros.com | October 15, 2014 | View this email online.

This e-mail is being sent to [email protected].

Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy

If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.

If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.

For Construction Pros

AC Business Media

1233 Janesville Ave




E-NEWSLETTER DISTRIBUTIONRental IPAF Elevating Safety E-Newsletter Classification By Title


Corporate Management

Operations Management

Project Management

Equipment Maintenance Management Foreman

Safety Management

Equipment Operator/

Staff

Other Titled &

Non-Titled Copies

Grading & Excavating 7,070 14.7% 5,549 589 323 183 107 27 150 142

Highways & Streets 4,059 8.5% 2,390 711 371 227 118 39 71 132

Utility Water Sewer Pipeline 2,462 5.1% 1,702 346 189 78 41 28 48 30

Non-Contractor - Utility/Power Co-Op 380 0.8% 125 91 31 32 23 1 12 65

Commercial & Non-Residential 4,959 10.3% 3,444 576 443 96 51 38 69 242

Both Heavy & General Building Construction 3,160 6.6% 1,906 541 303 136 78 25 86 85

Concrete 2,168 4.5% 1,717 172 120 25 21 3 18 92

Foundation 337 0.7% 269 27 22 5 2 2 10

Demolition 595 1.2% 424 69 40 11 10 4 14 23

Electrical 318 0.7% 180 33 32 11 6 4 7 45

Mechanical 471 1.0% 155 34 200 23 9 6 6 38

Masonry/Stonework 587 1.2% 457 45 22 4 8 1 8 42

Construction Material Producer 772 1.6% 401 121 70 34 16 8 27 95

Distributor/Dealer Construction Equipment 5,627 11.7% 3,034 1,701 162 204 186 23 92 225

Residential & Tract 2,556 5.3% 1,960 221 151 24 34 5 51 110

General Rental Center 5,733 12.0% 3,352 2,044 267 70

Retail Firm With Rental Department 1,576 3.3% 1,051 423 78 24

Manufacturers’ Representatives 599 1.2% 285 226 38 50

Subtotal 43,429 90.6% 28,401 7,970 2,479 1,093 1,093 212 661 1,520

Others Allied to the Field 4,506 9.4% 513 113 34 30 35 6 11 3,764

Total Circulation 47,935 100.0% 28,914 8,083 2,513 1,123 1,128 218 672 5,284

Percent 100.0% 60.3% 16.9% 5.2% 2.3% 2.4% 0.5% 1.4% 11.0%




EMAIL MARKETING Rental Email Marketing Classification By Title






Personnel




Non-Titled Copies


Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 8,154 21.0% 2,160 1,598 298 4,098

Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,970 10.2% 2,716 1,057 167 30


Subtotal 24,572 63.4% 12,180 7,034 1,054 4,304


Total Circulation 38,785 100.0% 12,386 7,107 1,082 18,210

Percent 100.0% 31.9% 18.3% 2.8% 47.0%

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Rental.

Eric Servais, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2017 ©AC Business Media, Inc. All rights reserved.

REPORT - acbusinessmediacreative.acbusinessmedia.com/Marketing/2017/MediaKit...2 Uess erse e rere s...

Documents

Transcript of REPORT - acbusinessmediacreative.acbusinessmedia.com/Marketing/2017/MediaKit...2 Uess erse e rere s...