7/28/2019 Proposal of Idp
1/12
1
A
RESEARCH PROPOSAL
ON
Effective selling of post paid services in retailoutlet for idea cellular limited
Preparing for
Comprehensive report
Submitted to:
MS. Ripal madhani
Prepared By:
Mr. Talaviya yogesh
Mr. Gohil ajhaysinh
MBA Sem iii
K.K. PAREKH INSTITUTE OF MANAGEMENT
STUDIES-AMRELI.
7/28/2019 Proposal of Idp
2/12
2
INDUSTRY OVERVIEW
THE TELECOM INDUSTRY
INTRODUCTION
India is the world's largest democracy, the seventh largest
country and fifth largest economy. The country is home to the
world's largest reservoir of skilled manpower and poised to
achieve the status of a global IT powerhouse. An independentjudiciary, strong legal and accounting system, free and vibrant
press, reservoir of highly skilled manpower is other unparalleled
features of the Indian business environment.
India's telephone network is one of the largest in the world
and the second largest among the emerging economies. For the
last few years, the growth has been 22-23%. The far-reaching
economic reforms since 1991 have unleashed the immense
growth potential of the Indian economy. A new spirit of economic
freedom is now steering the country. The second-generation
reforms are aimed at further deregulation, ushering in greater
market competition and improved efficiency in production and
services, thus stimulating investment and growth.
The country industry forecast for the Indian Telecom Industry
takes into account the country specific factors such as politics,
business policies and macro-economic initiators that have an
impact on this sector and its main segments.
7/28/2019 Proposal of Idp
3/12
3
THE CELLULAR INDUSTRY
Cellular Industry in India
Cellular mobile services were one of the first areas to be
opened up to private competition. The whole country was divided
into the 4 metropolitan cities of and 19 telecom circles, which
were roughly analogous with the States of India. The first metro
cellular network started operating in August 1995 in Calcutta. As
of December 2003, the Indian cellular mobile industry had 68
networks on air, serving over 1400 towns and cities and coveringthousands of villages and serving almost 28.44 million
subscribers across the country including of cellular as well as
WLL (M).
Details of Operators
During the year 2002-03 the Cellular Service market
witnessed a very high growth, with cellular subscribers recordingan increase of more than 97%. The subscribers base was 12.687
million at the end of March 2003 as compared to 6.40 million in
March 2002. And it is more than 30 million as on end of February
2004.
68 Cellular Service Providers compete with incumbent
operator (Bharti Group Airtel) for this service having a share of
25% of subscribers. The 2nd place was captured by BSNL whohave started their services only in the last financial year; having
the market share of about 18%. Hutchinson Group and Idea
Group were at third & fourth place respectively
7/28/2019 Proposal of Idp
4/12
4
Cellular Service Trends
POST-PAID MARKET
1. Subscriber Base
During the quarter ending on Mar-03, subscriber base
experienced a decline of 5.5% across the country. At the end of
Dec-02, there were 22.48 lakhs subscribers in postpaid platform,
which has come down to 21.05 lakhs at the end of Mar-03.
2. Affordability
Rental Revenue per Subscriber. Based on the data
submitted on post-paid, rental per subscriber increased by 6.94%
on average.
Airtime Revenue per minute: Trend of reduction in average
airtime revenue realized per minute was seen.
Usage Pattern: It was observed that the monthly usage per
subscriber increase by about 15%.
ARPU: All India ARPU for postpaid have experienced a
marginal increase of 0.30%. Contributor to this increase wasMetros alone of 13.34%.
Other Revenue: Other revenue includes revenue from
roaming service, value added services, installation charges and
misc. revenues.
7/28/2019 Proposal of Idp
5/12
5
PROBLEM STATEMENT
Effective selling of post paid services in retailoutlet for idea cellular limited
The topic presented here is related to telecom sector. The
study presented here shows the Effective selling of post paid
services in retail outlet for idea cellular limited in present era. The
trend of the cellular industries is in the upward movement or in the
downward movement can be stated.
7/28/2019 Proposal of Idp
6/12
6
LITERATURE REVIEW
7/28/2019 Proposal of Idp
7/12
7
RESEARCH DESIGN
Objective of the study
The objective of the market survey is to study theeffective selling of Post-paid in retail outlets.
Our study also aims to study the different players in thisindustry and where the Idea cellular limited stands with
their competitors.
Methodology
The methodology includes getting questionnaires fill up bythe people.
There are two questionnaires one for retailers and one for
customers.
Sampling
As the population is too large, it is not possible for us totarget each and every retailer. Therefore we chose thesimple random sampling for both retailers as well as forcustomers, which has covered retailers and customers fromvarious areas and helped about customers and retailersperception.
7/28/2019 Proposal of Idp
8/12
8
Sample size
We have chosen a sample size of 400 customers for marketsurvey and 200 retailers for market survey.
DATA COLLECTION
In this Research Problem, we used secondary as well as primary method for
the collection of data.
Scope of the study
This study shall help the managers in taking variousdecisions like:
Which companys sales are higher and why?
Which service Pre-paid or Post-paid is in demand andwhy?
What company should do to sale the Post-paid in retailoutlets?
Are the retailers satisfied with profit margin and of differentcompany in this industry?
How many people are satisfied with the after sales serviceof Idea as well as their competitors?
How many people want to buy the service of Idea as welltheir competitors post-paid or Pre-paid?
7/28/2019 Proposal of Idp
9/12
9
TIME BUDGET
SR.NO. Work Duration
1 Information search
2 Literature review
3 Data collection
4 Analysis of data
5 Interpretation of Data
6 Final Project report
Total
7/28/2019 Proposal of Idp
10/12
10
TENTITIVE CHAPTER PLAN
SERIALNO.
PARTICULER
Chapter 1. The telecom industry
Chapter 2. The cellular industry
Chapter 3. analysis of the Industry
Chapter 4. Mobile Service Switching Centre
Chapter 5. Services provided by the IDEAcellular limited.
Chapter 6. Market Survey
Chapter 7. Analysis of the data
Chapter 8. Findings
Chapter 9. Conclusion
Chapter 10. Recommendation and Plan of
action
Chapter 11.BIBLIOGRAPHY
7/28/2019 Proposal of Idp
11/12
11
Beneficial
Our research is beneficial to:
Investors
Researcher
Students
Citizen
Company
A short write up on the researcher
A researcher are study in M.B.A 3rd
semester in k.k.parekh
institute of management studies amreli with specialization
In marketing at Gujarat technological university.Theresearcher has done survey by questionnaire to study on
Effective selling of post paid services in retail outlet for ideacellular limited
7/28/2019 Proposal of Idp
12/12
12
BIBLIOGRAPHY
Philip Kotler,Marketing Management, eleventh edition: New
Delhi, 2003 by prentic-Hall, Inc.
AT&T will sale their share from Idea, Gujarat Samachar, June 1,
2004, p.4
The empire of the sun, Business Today, December 21, 2003,
p.59
Websites:
http://www.bsnl.com/http://www.coai.com/http://www.dotindia.com/http://www.mtnl.com/http://www.trai.com/http://www.vsnl.com/http://www.crisil.com/http://www.ieo.org/http://www.rajkottown.com/http://www.hutch.co.in/http://www.ideacellular.com/http://www.ideacellular.com/http://www.hutch.co.in/http://www.rajkottown.com/http://www.ieo.org/http://www.crisil.com/http://www.vsnl.com/http://www.trai.com/http://www.mtnl.com/http://www.dotindia.com/http://www.coai.com/http://www.bsnl.com/Top Related