Analysis of IDP

7/28/2019 Analysis of IDP

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Method of purchasing Percentage

Instore(Malls, Department Stores) 83%

Online 8%

Both 9%


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Percentage

Instore(Malls, Department

Stores)

Online

Both


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Usage of Internet Percentage

Less than 1 Hour 8%

1-2 Hour 11%

2-3 hour 48%

3-4 Hour 21%

More than 4 hour 12%

21


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8%

11%

48%

12%

Percentage

Less than 1 Hour

1-2 Hour

2-3 hour

3-4 Hour

More than 4 hour


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Age Percentage of Purchasing online percentage of purchasing in store

18-25 28% 72%

26-35 21% 79%

36-45 11% 89%

46-55 3% 97%

56 or older 1% 99%

0%

20%

40%

60%

80%

100%

120%

18-25 26-35


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36-45 46-55 56 or

older

Percentage of Purchasing

online

percentage of purchasing instore


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use of internet for information prior to purchase percentage

very often 22%

often 35%

sometimes 26%

rarely 15%

never 2%

0%

5%

10%

15%20%

25%

30%

35%

very often

22%


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often sometimes rarely never

35%

26%

15%

2%

percentage

percentage


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imp issues in shopping instore Ratings out of 5

physical availabilty of goods 5

friendliness of staff 4.5

cleanliness of store 4.5

atmosphere of store 4

long queues 3.5

01

2

3

4

5


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Ratings out of 5

Ratings out of 5


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Imp Issues when shopping Online Ratings out of 5

Easy Navigation around the site 5

Free Delivery and Returns 4

Shortage of Time 3

No queues when purchasing 4.5

Quality of Photographs to view products 2

24 hour accessibilty 4.5Easy to see individual categories of different product types 2.5

0

1

2

3

4

5


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Ratings out of 5

Ratings out of 5


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IMP for Retailers to have an online shopping fa

Yes 67%

No 28%

I don't really care 5%

28%

IMP


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ilty

67%

5%

or Retailers to have an online

shopping facilty

Yes

No

I don't really care


15/29

Instore

Online

I don't Really Care


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Same price both in shop and on the internet from where customers perfer to buy

72%

18%

10%

18%

10%

Same price both

internet from wh

t


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72%

in shop and on the

ere customers perfer

buy

Instore

Online

I don't Really Care


18/29

Would Customer change their preference in near future

yes 71%

No 29%

Wou

pr


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71%

29%

ld Customer change their

ference in near future

yes

No


20/29

Domestic Retailers

Foreign Retailers


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After FDI has Been Approved in India, in such scenario which stores customers likely to prefer for shopping

78%

22%

After FDI has Been App

India, in such scenario wh

customers likely to pr

shopping




shopping

78%

22%




shopping


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oved in

ich stores

fer for

Domestic Retailers

Foreign Retailers

oved in

ich stores

fer for

1

2

oved in

ich stores

fer for

Domestic Retailers

Foreign Retailers


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0%

10%

20%

30%

40%

50%

60%

70%

80%

Highschool Degree Bachelors's Degree Master's Degree PhD Degree

Percentage of Purchasing on

percentage of purchasing in


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Education Percentage of Purchasing online

Highschool Degree 34%

Bachelors's Degree 39%

Master's Degree 43%

PhD Degree 26%


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percentage of purchasing in store

66%

61%

57%

74%


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Education Total no. of percentage

Highschool Degree 20%

Bachelors's Degree 35%

Master's Degree 30%

PhD Degree 15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Highschool

Degree

Bac

D


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helors's

egree

Master's

Degree

PhD Degree

Total no. of percentage

Total no. of percentage


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Monthly Income Total no of Percentage

Rs.0-Rs.10000 23%

Rs.10000-Rs.15000 37%

Rs.15000-Rs.25000 22%

Rs.25000-Rs.50000 15%

Rs.50000-Rs.100000 3%

Above Rs. 100000 0%

0%5%

10%15%20%25%30%35%40%


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Total no of Percentage

Total no of Percentage

Analysis of IDP

Documents

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