Proposal of Idp

7/28/2019 Proposal of Idp

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A

RESEARCH PROPOSAL

ON

Effective selling of post paid services in retailoutlet for idea cellular limited

Preparing for

Comprehensive report

Submitted to:

MS. Ripal madhani

Prepared By:

Mr. Talaviya yogesh

Mr. Gohil ajhaysinh

MBA Sem iii

K.K. PAREKH INSTITUTE OF MANAGEMENT

STUDIES-AMRELI.


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INDUSTRY OVERVIEW

THE TELECOM INDUSTRY

INTRODUCTION

India is the world's largest democracy, the seventh largest

country and fifth largest economy. The country is home to the

world's largest reservoir of skilled manpower and poised to

achieve the status of a global IT powerhouse. An independentjudiciary, strong legal and accounting system, free and vibrant

press, reservoir of highly skilled manpower is other unparalleled

features of the Indian business environment.

India's telephone network is one of the largest in the world

and the second largest among the emerging economies. For the

last few years, the growth has been 22-23%. The far-reaching

economic reforms since 1991 have unleashed the immense

growth potential of the Indian economy. A new spirit of economic

freedom is now steering the country. The second-generation

reforms are aimed at further deregulation, ushering in greater

market competition and improved efficiency in production and

services, thus stimulating investment and growth.

The country industry forecast for the Indian Telecom Industry

takes into account the country specific factors such as politics,

business policies and macro-economic initiators that have an

impact on this sector and its main segments.


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THE CELLULAR INDUSTRY

Cellular Industry in India

Cellular mobile services were one of the first areas to be

opened up to private competition. The whole country was divided

into the 4 metropolitan cities of and 19 telecom circles, which

were roughly analogous with the States of India. The first metro

cellular network started operating in August 1995 in Calcutta. As

of December 2003, the Indian cellular mobile industry had 68

networks on air, serving over 1400 towns and cities and coveringthousands of villages and serving almost 28.44 million

subscribers across the country including of cellular as well as

WLL (M).

Details of Operators

During the year 2002-03 the Cellular Service market

witnessed a very high growth, with cellular subscribers recordingan increase of more than 97%. The subscribers base was 12.687

million at the end of March 2003 as compared to 6.40 million in

March 2002. And it is more than 30 million as on end of February

2004.

68 Cellular Service Providers compete with incumbent

operator (Bharti Group Airtel) for this service having a share of

25% of subscribers. The 2nd place was captured by BSNL whohave started their services only in the last financial year; having

the market share of about 18%. Hutchinson Group and Idea

Group were at third & fourth place respectively


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Cellular Service Trends

POST-PAID MARKET

1. Subscriber Base

During the quarter ending on Mar-03, subscriber base

experienced a decline of 5.5% across the country. At the end of

Dec-02, there were 22.48 lakhs subscribers in postpaid platform,

which has come down to 21.05 lakhs at the end of Mar-03.

2. Affordability

Rental Revenue per Subscriber. Based on the data

submitted on post-paid, rental per subscriber increased by 6.94%

on average.

Airtime Revenue per minute: Trend of reduction in average

airtime revenue realized per minute was seen.

Usage Pattern: It was observed that the monthly usage per

subscriber increase by about 15%.

ARPU: All India ARPU for postpaid have experienced a

marginal increase of 0.30%. Contributor to this increase wasMetros alone of 13.34%.

Other Revenue: Other revenue includes revenue from

roaming service, value added services, installation charges and

misc. revenues.


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PROBLEM STATEMENT

Effective selling of post paid services in retailoutlet for idea cellular limited

The topic presented here is related to telecom sector. The

study presented here shows the Effective selling of post paid

services in retail outlet for idea cellular limited in present era. The

trend of the cellular industries is in the upward movement or in the

downward movement can be stated.


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LITERATURE REVIEW


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RESEARCH DESIGN

Objective of the study

The objective of the market survey is to study theeffective selling of Post-paid in retail outlets.

Our study also aims to study the different players in thisindustry and where the Idea cellular limited stands with

their competitors.

Methodology

The methodology includes getting questionnaires fill up bythe people.

There are two questionnaires one for retailers and one for

customers.

Sampling

As the population is too large, it is not possible for us totarget each and every retailer. Therefore we chose thesimple random sampling for both retailers as well as forcustomers, which has covered retailers and customers fromvarious areas and helped about customers and retailersperception.


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Sample size

We have chosen a sample size of 400 customers for marketsurvey and 200 retailers for market survey.

DATA COLLECTION

In this Research Problem, we used secondary as well as primary method for

the collection of data.

Scope of the study

This study shall help the managers in taking variousdecisions like:

Which companys sales are higher and why?

Which service Pre-paid or Post-paid is in demand andwhy?

What company should do to sale the Post-paid in retailoutlets?

Are the retailers satisfied with profit margin and of differentcompany in this industry?

How many people are satisfied with the after sales serviceof Idea as well as their competitors?

How many people want to buy the service of Idea as welltheir competitors post-paid or Pre-paid?


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TIME BUDGET

SR.NO. Work Duration

1 Information search

2 Literature review

3 Data collection

4 Analysis of data

5 Interpretation of Data

6 Final Project report

Total


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TENTITIVE CHAPTER PLAN

SERIALNO.

PARTICULER

Chapter 1. The telecom industry

Chapter 2. The cellular industry

Chapter 3. analysis of the Industry

Chapter 4. Mobile Service Switching Centre

Chapter 5. Services provided by the IDEAcellular limited.

Chapter 6. Market Survey

Chapter 7. Analysis of the data

Chapter 8. Findings

Chapter 9. Conclusion

Chapter 10. Recommendation and Plan of

action

Chapter 11.BIBLIOGRAPHY


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Beneficial

Our research is beneficial to:

Investors

Researcher

Students

Citizen

Company

A short write up on the researcher

A researcher are study in M.B.A 3rd

semester in k.k.parekh

institute of management studies amreli with specialization

In marketing at Gujarat technological university.Theresearcher has done survey by questionnaire to study on

Effective selling of post paid services in retail outlet for ideacellular limited


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BIBLIOGRAPHY

Philip Kotler,Marketing Management, eleventh edition: New

Delhi, 2003 by prentic-Hall, Inc.

AT&T will sale their share from Idea, Gujarat Samachar, June 1,

2004, p.4

The empire of the sun, Business Today, December 21, 2003,

p.59

Websites:
http://www.bsnl.com/http://www.coai.com/http://www.dotindia.com/http://www.mtnl.com/http://www.trai.com/http://www.vsnl.com/http://www.crisil.com/http://www.ieo.org/http://www.rajkottown.com/http://www.hutch.co.in/http://www.ideacellular.com/http://www.ideacellular.com/http://www.hutch.co.in/http://www.rajkottown.com/http://www.ieo.org/http://www.crisil.com/http://www.vsnl.com/http://www.trai.com/http://www.mtnl.com/http://www.dotindia.com/http://www.coai.com/http://www.bsnl.com/

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